Business Origination: Drive LAP (Prime segment) business through Open Market, Direct Sales Agents (DSAs), Connectors, and Referral Networks. - Portfolio Management: Manage the entire loan lifecycle from lead generation to login, processing, and final disbursement. - Channel Management: Identify, onboard, and nurture relationships with external partners (brokers, intermediaries, and DSAs) to scale geographical reach. - Vendor Coordination: Liaise with legal, technical, Credit, FI (Field Investigation), and RCU (Risk Control Unit) teams to ensure smooth file processing. - Asset Quality & Collections: Maintain portfolio health by controlling Non-Performing Assets (NPAs), handling overdue cases, and following a "lend to collect" culture up to the last mile. - Market Analysis: Track competitor trends, optimize sales approaches, and provide positive feedback to central product and policy teams to stay ahead in the market. - Regulatory Compliance: Ensure strict adherence to company policies, audit guidelines, and regulatory frameworks (e.g., RBI regulations).