Paid Media Manager

The Role

We're looking for a Paid Media Manager who can own a region end-to-end — from campaign strategy to pipeline delivery. You'll work across Google Ads, Reddit, X, LinkedIn, and programmatic channels to generate qualified pipeline for the sales team. This isn't a role where you follow a playbook. You'll own your region's campaign architecture, make budget decisions, and work directly with sales on pipeline alignment. We move fast, test constantly, and measure everything against pipeline and revenue — not vanity metrics. A few things this role is not: it's not a generalist demand gen role — no webinars, gated eBooks, or field events. It's not an agency management role — you are the operator. And it's not primarily SEO, content, or social media. This is paid media, end-to-end. We use AI tools extensively across the team. You don't need to be an AI engineer, but you should be comfortable working with AI in your day-to-day — whether that's using LLMs for research and copy, automating repetitive tasks, or just being someone who naturally reaches for a smarter way to work. How We Work • Small, high-leverage team with real autonomy • Pipeline-obsessed: everything ties back to SQOs and revenue • Direct access to leadership • AI-forward and multi-channel

What You'll Do

Campaign Strategy & Execution • Own campaign architecture for your assigned region — products, audiences, channels, funnels • Build, launch, and optimize campaigns across Google Ads, LinkedIn, Reddit, X, and programmatic platforms • Design and manage ABM programs targeting named accounts in coordination with sales • Make budget allocation decisions based on performance data and pipeline impact • Launch localized campaigns where needed — adapting the value proposition, not just translating copy

Regional Ownership & Sales Alignment • Serve as the dedicated demand gen partner for your regional sales team • Run weekly pipeline alignment — your metric is SQOs and pipeline, not leads or MQLs • Feed regional insights back to the team — search terms, audience signals, competitive intel • Present regional performance to leadership with full context

Continuous Improvement • Automate what can be automated — focus your time on what moves the needle • Contribute to team-wide improvements in how we build, optimize, and report on campaigns • Stay sharp on platform changes, new ad formats, and competitive landscape

What You Bring

• 3-5 years hands-on B2B paid media experience — you've built campaigns across Google Ads and LinkedIn, not just managed an agency doing it • Experience managing $50K+/month across multiple channels • B2B SaaS or tech background — you understand the full funnel from lead to pipeline and optimize toward revenue • Comfortable using AI tools in your workflow • Analytical — you spot patterns in campaign data and make budget decisions based on evidence, not gut feel • Strong communicator — you'll work directly with sales, present to leadership, and collaborate across timezones • Comfortable with ambiguity — you'll help define what demand gen looks like for your region

What Makes You Stand Out

• StackAdapt, Reddit Ads, or programmatic DSP experience • ABM platform experience (Demandbase, 6sense, or similar) • Multi-market regional experience • You've used Python, SQL, or no-code tools to solve marketing problems • Salesforce reporting and pipeline attribution experience • Familiarity with CPaaS, telecom, APIs, or developer-focused products

#LI-RH1