Lifecycle Marketing Strategist

Building an Email Forecast for your clients

Utilizing a Growth map using the Prophet System

Data Analysis required during analysis of past campaigns and flows etc

Marketing calendar alignment and upkeep with clients

The Monthly Execution and Actualisation vs the Forecast. - You make tactical deconstructions and actualize the projections each month, and determine additional resources required to meet KPIs. - Combine data analysis and feedback from clients to develop strategic plans for the future. - When it's time to pivot you are among the first early adopters

Take a lead in situations that present any obstacle to execution. - An insatiable curiosity, and an inability to leave a problem alone until you've found one or many different potential solutions. - Responsible for the implementation of CTC's Email and SMS best practices

Leverage tools like memberships, subscriptions, loyalty programs, popups, quizzes, cart drawers, post-purchase upsell tools, direct mail and more, to impact retention metrics. - Upkeep and management of our ideologies and processes throughout the account. - Monitoring active campaigns, and deploying additional resources, or updating strategy to ensure the best possible chance of hitting the Projected Targets. - Implementing tests in your accounts in an effort to beat your best-performing campaigns. ENSURING AND HOLDING THE STANDARD OF QUALITY OF WORK

Ensuring deliverables are on-brand 100% of the time, in collaboration with designers and copywriters. - Ensuring that automations, campaigns and any other retention tool has the correct technical setups and work in tandem to achieve desired business outcomes

Ensuring alignment with the client vs the forecast & strategy

Ensuring above benchmark client satisfaction rate feedback

Ensuring following the Prophit system execution to 100% within the timeline required. - Ensuring all the work is delivered based on the timeline assigned with optimal quality & attention to detail. Client Communication

You are a champion of communication, ensuring the client is aligned on Retention goals aligned with revenue goals on the Growth Map and next steps, while making sure everybody on your team has clarity on what is required with exact deadlines. - Responsible for sending daily performance updates to the client

Ensure alignment across Strategy and Forecast with the client for every week of the month. - Providing weekly updates via Slack. - Report where required, collaborating with Growth Strategists and Media Buyers. CONTRIBUTING BACK

Contributing your learnings back to the system for feedback and continuous improvement. - Contributing & collaborating in ideas and learning across teams. - Contributing to ideas and learning in future company content production. #### NEXT-LEVEL SKILLS