Lifecycle Marketing Strategist
Posted Apr 4, 2026
Key Responsibilities:
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Take charge of the complete email lifecycle strategy covering onboarding, activation, engagement, retention, upsell, and re-engagement. - Design, construct, and enhance automated email journeys, triggers, and workflows within the ESP. - Devise segmentation and personalization tactics based on customer behavior, attributes, and lifecycle stage. - Collaborate with analytics and data teams to establish success metrics and interpret performance. - Conduct A/B testing and experimentation across subject lines, content, cadence, and timing. - Keep an eye on and enhance email performance against key performance indicators (KPIs) like open rate, CTR, conversion, and revenue. - Uphold email best practices regarding deliverability, compliance, and consent management (CAN-SPAM, GDPR, etc.). - Work closely with content and design teams to ensure messaging aligns with lifecycle goals and brand voice. - Document email lifecycle frameworks, processes, and insights to aid scalability. Qualification Required:
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48+ years of experience in email marketing, lifecycle marketing, or CRM, with email as the primary channel. - Profound hands-on experience with at least one ESP: Braze, HubSpot, Marketo, Pardot, or Salesforce Marketing Cloud. - Demonstrated track record of constructing and refining email automation and triggered campaigns. - Sound comprehension of email segmentation, personalization, and lifecycle KPIs. - Proficiency in analyzing email performance and translating insights into enhancements. - Ability to collaborate cross-functionally with Product, Growth, Data, and Creative teams. Note: Uplers' aim is to streamline the recruitment process, making it reliable, straightforward, and efficient. Our role is to assist all talents in finding and applying for relevant contractual onsite opportunities to advance their careers. We are committed to supporting you with any concerns or obstacles you encounter during your engagement. If you are prepared for a fresh challenge, an excellent work atmosphere, and a chance to elevate your career to new heights, seize this opportunity and apply today at Uplers. Your potential awaits you! Role Overview: You are being sought after by Uplers for the position of Lifecycle Marketing Strategist, focusing on email marketing to enhance and expand email lifecycle programs throughout the customer journey. This role is perfect for an individual with extensive experience in email strategy, automation, segmentation, and optimization, particularly with proficiency in one major Email Service Provider (ESP) such as Braze, HubSpot, Marketo, Pardot, or Salesforce Marketing Cloud (SFMC). Your main responsibility will be creating and implementing impactful email journeys to boost engagement, retention, and revenue by utilizing data, testing, and personalization as core strategies. Key Responsibilities: