B2B Demand Generation Manager

• Strategic and analytical: Understands how to build and scale pipeline in a B2B environment using data to inform decisions and optimize performance. - A strong storyteller: Able to translate product positioning and strategy into compelling, integrated campaigns across multiple channels. - Customer journey focused: Experienced in designing and optimizing full-funnel and account-based marketing programs that support acquisition and expansion. - Solution-oriented: Approaches challenges with a test-and-learn mindset, building integrated campaign strategies aligned to business priorities. - Highly collaborative: Thrives in cross-functional environments and builds strong partnerships across Marketing, Sales, and Operations. Key Responsibilities:

• Develop and execute annual B2B demand generation plans aligned to pipeline and revenue goals. - Design, write, and optimize lead nurturing programs that convert audiences into qualified leads and sales-ready opportunities. - Own integrated campaign strategy across email marketing, lead nurturing, ABM, web, digital and in-person events, and third-party partnerships. - Design and optimize end-to-end prospect and customer journeys from lead acquisition through MQL, opportunity, and revenue. - Partner with Product Marketing to ensure campaigns align to product positioning, launches, and priority segments. - Collaborate with Sales, Marketing Operations, and Revenue Operations to define targeting strategies, account coverage logic, and performance optimization. - Diagnose funnel performance, identify conversion gaps, and implement improvements to increase pipeline contribution and ROI. - Manage vendors or agency partners supporting demand generation initiatives, as needed. Desired Skills & Experience:

• 6+ years of experience in B2B demand generation or lifecycle marketing, with demonstrated success driving pipeline and revenue through integrated programs. - Strong expertise in email marketing, lead nurturing, ABM, and multi-channel campaign orchestration. - Proven analytical skills with experience measuring performance across MQLs, opportunities, pipeline impact, and ROI. - Hands-on experience with marketing automation and CRM platforms, with Salesforce Marketing Cloud strongly preferred. - Demonstrated use of AI to improve efficiency, personalization, or performance optimization. - Background in B2B marketing within research, data, media, or adjacent industries preferred. Salary & Benefits:

• Base salary: $110,000 to $125,000, dependent on skills, experience, and competencies

• Unlimited PTO, 10 paid holidays, and 16 weeks of parental leave

• Comprehensive medical, dental, and vision insurance plans

• Matched and vested 401k plan

• Access to resources for financial planning guidance, family planning services, mental health support, and Employee Assistance Programs

• Additional benefits include commuter benefits, phone reimbursement, gym membership discounts, and more

Salary for the role is commensurate with experience and depends on a number of factors, including a candidate’s qualifications, skills, competencies and experience.