Senior Creator & Marketing Strategist

Bonus Skills:

• Experience in performance marketing such as Meta Ads and Google Ads

• Knowledge of influencer marketing and brand collaborations

• Proficiency in scriptwriting for long-form and short-form content Your expertise in these areas will be instrumental in shaping the content strategy, production, and marketing campaigns at our company. As a highly skilled Senior Content Creator & Marketing Strategist at our company, your role involves bringing a strong blend of creative storytelling, technical expertise, and performance-driven marketing. You should have a thorough understanding of end-to-end content ecosystems from ideation and production to analytics and scaling campaigns. Core Responsibilities:

• Build and execute data-driven content strategies across platforms such as YouTube, Instagram, and the web

• Identify trends, audience behavior, and content gaps to inform content strategy

• Develop content calendars aligned with brand and business goals

• Conceptualize, script, and oversee production of high-quality video and digital content

• Lead shoots ensuring camera angles, lighting, sound, and storytelling are on point

• Ensure strong visual language and brand consistency in all content produced

• Plan and execute integrated marketing campaigns (organic + paid) aligned with performance and revenue goals

• Implement SEO strategies for YouTube and web content to drive organic traffic and discoverability

• Analyze YouTube metrics and optimize content using analytics tools

• Solid understanding of cameras, lenses, lighting setups, audio recording techniques, and editing tools

Required Skills:

• Strong expertise in content strategy and digital marketing
• Deep understanding of YouTube growth and analytics
• Solid knowledge of SEO, especially video SEO
• Hands-on experience in content production and storytelling
• Analytical mindset with the ability to interpret data
• Creative thinking with an execution focus

Bonus Skills:

• Experience in performance marketing such as Meta Ads and Google Ads
• Knowledge of influencer marketing and brand collaborations
• Proficiency in scriptwriting for long-form and short-form content Your expertise in these areas will be instrumental in shaping the content strategy, production, and marketing campaigns at our company.