Content Strategist and Creator

As a Marketing Content Specialist at our company, you will play a crucial role in bridging the gap between product innovation and market impact by creating compelling content that supports the Go-To-Market (GTM) strategy and drives the sales pipeline. You will be responsible for developing content strategies, crafting value-based storytelling, and producing marketing content across various digital platforms. **Key Responsibilities:**

• Develop GTM messaging frameworks and positioning documents in collaboration with Product and Marketing teams. - Create B2B SaaS content strategies to clearly communicate product value and differentiation. - Craft value-based storytelling and brand narratives on platforms like LinkedIn, blogs, and websites. - Produce long-form marketing content, blogs, and thought leadership articles aligned with product messaging. - Create sales enablement assets such as pitch decks, battle cards, playbooks, and case studies. - Develop product demos, explainer videos, and marketing collateral to communicate technical capabilities clearly. - Collaborate with Sales and Product teams to ensure content supports the customer journey and sales funnel. - Track content performance metrics and engagement insights to refine messaging and improve impact. **Qualifications Required:**
• 3+ years of experience in B2B SaaS marketing or content-related roles. - Strong storytelling and content writing skills to translate technical concepts into clear messaging. - Understanding of GTM positioning, customer journey, and sales funnel content strategies. - Experience collaborating with cross-functional teams such as Product, Sales, and Marketing. - Familiarity with digital branding and content distribution across LinkedIn, blogs, and websites. - Basic knowledge of design tools such as Canva or Figma and AI-based video tools. If you join our team, you will have the opportunity to work closely with Product and Marketing leadership on GTM strategy, gain hands-on exposure to SaaS product marketing and sales enablement initiatives, and contribute to building impactful brand narratives and high-conversion marketing content in a collaborative environment working with cross-functional teams to drive product adoption and business growth. Join us at OptiSol and take the next step in your career. Apply today. As a Marketing Content Specialist at our company, you will play a crucial role in bridging the gap between product innovation and market impact by creating compelling content that supports the Go-To-Market (GTM) strategy and drives the sales pipeline. You will be responsible for developing content strategies, crafting value-based storytelling, and producing marketing content across various digital platforms. **Key Responsibilities:**