Publish original, platform-native content (posts, threads, short commentary, lightweight videos) on your own channels and on Box's channels. - Develop a repeatable weekly cadence that keeps Box present in the conversation without waiting for campaign asks. - Maintain a clear POV, aligned to Box: what matters, what's overhyped, and what enterprise leaders should do next. - Clip and repurpose Box's produced video and interview content into platform-native formats — short highlight cuts, pull quotes, reaction threads — so long-form assets travel further than YouTube and the blog alone. 2. Real-time engagement and conversation leadership
Engage directly with high-signal creators, practitioners, CISOs, CIOs, and operators in the comments and threads where the conversation is happening. - Build relationships and credibility over time (not drive one-off clicks). - Be Box's most plugged-in observer of what's happening in AI and enterprise AI conversations: spot important topics early, understand what's gaining traction, identify where Box has a credible angle, and surface ideas before anyone has to ask. 3. Signal and editorial feed
Bring market signal back to the broader content marketing team: recurring questions, misconceptions, emerging narratives, and opportunities for Box to lead. - Surface additional content opportunities and hand off to the team for production when the idea calls for a produced demo, explainer, or on-camera treatment. - Identify which fast-lane items should graduate into durable editorial — an explainer, a reference page, a POV piece — and feed those into the editorial plan. GUARDRAILS AND AUTONOMY
You’ll be trusted to operate with real autonomy — within guardrails.