As a Senior Product Marketer at Hexnode, a division of Mitsogo Inc., you will play a crucial role in driving the go-to-market success of UEM solutions through your expertise in content strategy and copywriting. Your responsibilities will encompass various aspects of Product-Led Growth (PLG) and Demand Generation in the B2B SaaS industry. This role requires a blend of product sense, analytics, crisp messaging, and campaign execution, along with the ability to collaborate effectively with Product, Customer Success, Sales, and Revenue Operations teams. **Key Responsibilities:**
**Product-Led Growth (PLG)**
Conduct product and feature research to identify user needs, friction points, and adoption opportunities. - Manage product analytics and reporting, including creating dashboards for different teams and providing monthly performance updates to leadership. - Develop and execute strategies for in-app communications such as product tours, feature announcements, surveys, and NPS feedback integration into product processes. - **Demand Generation & Revenue Enablement**
Integrate inbound and outbound strategies into a coordinated engine. - Scale automated inbound and outbound engines with clear handoffs and attribution. - Utilize Marketing Automation to connect various tools and channels for a cohesive growth workflow. - **Go-to-Market (GTM) Strategy**
Lead product launch planning and execution, focusing on content-driven campaigns. - Develop positioning and messaging frameworks based on market insights, competitive analysis, persona pain points, and product differentiation. - Collaborate with cross-functional teams to ensure consistent storytelling across different channels. - **Copywriting & Communication**
Create compelling copy for various purposes such as product launches, customer lifecycle messaging, and translating technical features into benefit-led messaging. - Develop engaging assets like demos, webinars, and training materials tailored to different personas. **Qualifications Required:**
**Must-Have:**
24 years of experience in Product Marketing with a strong emphasis on Product-Led Growth (PLG), Demand Generation, and B2B SaaS. - Proficiency in product analytics, in-app strategies, marketing automation, and strong analytical capability. - Excellent writing and narrative skills to craft persuasive messaging for target personas. - Ability to work cross-functionally and drive execution across teams effectively. **Nice-to-Have:**
Hands-on experience with tools like Pendo, HubSpot, Salesforce, Intercom, Outreach, etc. - Domain knowledge in UEM, cybersecurity, or enterprise software. - Familiarity with enterprise buyer and user dynamics, including multi-stakeholder environments and IT admin interactions. As a Senior Product Marketer at Hexnode, a division of Mitsogo Inc., you will play a crucial role in driving the go-to-market success of UEM solutions through your expertise in content strategy and copywriting. Your responsibilities will encompass various aspects of Product-Led Growth (PLG) and Demand Generation in the B2B SaaS industry. This role requires a blend of product sense, analytics, crisp messaging, and campaign execution, along with the ability to collaborate effectively with Product, Customer Success, Sales, and Revenue Operations teams. **Key Responsibilities:**
**Product-Led Growth (PLG)**
Conduct product and feature research to identify user needs, friction points, and adoption opportunities. - Manage product analytics and reporting, including creating dashboards for different teams and providing monthly performance updates to leadership. - Develop and execute strategies for in-app communications such as product tours, feature announcements, surveys, and NPS feedback integration into product processes. - **Demand Generation & Revenue Enablement**
Integrate inbound and outbound strategies into a coordinated engine. - Scale automated inbound and outbound engines with clear handoffs and attribution. - Utilize Marketing Automation to connect various tools and channels for a cohesive growth workflow. - **Go-to-Market (GTM) Strategy**
Lead product launch planning and execution, focusing on content-driven campaigns. - Develop positioning and messaging frameworks based on market insights, competitive analysis, persona pain points, and product differentiation. - Collaborate with cross-functional teams to ensure consistent storytelling across different channels. - **Copywriting & Communication**
Create compelling copy for various purposes such as product launches, customer lifecycle messaging, and translating technical features into benefit-led messaging. - Develop engaging assets like demos, webinars, and training materials tailored to different personas. **Qualifications Required:**
**Must-Have:**
24 years of experience in Product Marketing with a strong emphasis on Product-Led Growth (PLG), Demand Generation, and B2B
