Senior Product Marketer

• Lead product and feature research to uncover user needs, friction points, and adoption opportunities. - Own product analytics and reporting, including:
• Identify high-friction points within the user journey and uncover opportunities for "Aha!" moments. - Analyze conversion signals and drop-off rates to design self-serve onboarding flows, reducing Time-to-Value (TTV). - Partner with Engineering and Product teams to analyze and deploy A/B tests aimed at driving feature adoption. - Own the product analytics ecosystem, defining the data schema and ensuring robust event-driven tracking across the entire application. - Create and maintain visualization dashboards and reports to provide Customer Success and Product Management teams with real-time visibility into health scores, churn risks, and usage trends. - Develop and execute strategy for in-app communications, including:
• Product tours, feature announcements, surveys, and contextual guidance
• NPS strategy to turn customer feedback into actionable insights
• Route feedback pipelines into Product/PM processes

Requirements

Must-Have

• 2–4 years experience in Product Marketing with a strong emphasis on:

• Product-Led Growth [PLG] (Product Analytics, In-App Strategies)

• B2B (SaaS preferred)

• Strong analytical capability: can define metrics, build dashboards, interpret behavior, and turn insights into actions. - Strong writing and narrative ability: can turn product details into clear, persuasive, persona-specific messaging. - Comfortable working cross-functionally and driving execution across teams. Nice-to-Have

• Hands-on experience with tools like Pendo, HubSpot, Salesforce, Intercom.

• Domain experience in UEM, cybersecurity, or enterprise software

• Familiarity with enterprise buyer + user dynamics (multi-stakeholder, security reviews, IT admins, etc.)