Senior Digital Marketing Strategist, E-commerce

Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree preferred. - 7+ years of experience in digital marketing, with a strong focus on e-commerce. - Proven success in developing and implementing data-driven digital marketing strategies. - Expertise in SEO, SEM, social media marketing, email marketing, and content marketing. - Proficiency in Google Analytics, Google Ads, social media advertising platforms, and marketing automation tools. - Strong understanding of e-commerce platforms and analytics. - Excellent analytical, problem-solving, and project management skills. - Strong communication and interpersonal skills. - Demonstrated ability to drive online sales and customer growth. As a seasoned Senior Digital Marketing Strategist, you will be leading and optimizing e-commerce marketing efforts to drive online sales, enhance brand visibility, and acquire new customers through innovative digital campaigns. Your role involves developing comprehensive digital marketing strategies across various channels such as SEO, SEM, social media, email marketing, and content marketing. Your deep understanding of customer acquisition and retention strategies will be crucial for success in this role. You will manage the digital marketing budget, analyze campaign performance, and continuously optimize strategies based on data-driven insights. Working closely with the creative and web development teams, you will ensure seamless execution of marketing initiatives. Key Responsibilities:

Develop and execute comprehensive digital marketing strategies for e-commerce. - Manage and optimize SEO, SEM, social media, email marketing, and content marketing campaigns. - Oversee paid advertising budgets and campaign performance across various platforms. - Analyze website traffic and user behavior to identify optimization opportunities. - Drive conversion rate optimization (CRO) and A/B testing initiatives. - Develop and implement customer acquisition and retention strategies. - Create and manage engaging content across digital channels. - Collaborate with web development and creative teams on marketing initiatives. - Monitor and report on key digital marketing KPIs and ROI. - Stay up-to-date with the latest digital marketing trends and best practices. - Manage the e-commerce marketing budget effectively. Qualifications:

Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree preferred. - 7+ years of experience in digital marketing, with a strong focus on e-commerce. - Proven success in developing and implementing data-driven digital marketing strategies. - Expertise in SEO, SEM, social media marketing, email marketing, and content marketing. - Proficiency in Google Analytics, Google Ads, social media advertising platforms, and marketing automation tools. - Strong understanding of e-commerce platforms and analytics. - Excellent analytical, problem-solving, and project management skills. - Strong communication and interpersonal skills. - Demonstrated ability to drive online sales and customer growth.