Director of Demand Generation

The Opportunity

We're looking for a Director of Demand Generation to build and scale demand for a developer-first product. This role owns pipeline and revenue growth while respecting how developers actually discover, evaluate, and adopt tools—through education, community, and real technical value. You'll lead strategy and execution across the full funnel, working closely with Product, Sales, and RevOps to drive pipeline and build durable revenue. This is a hands-on leadership role with direct impact on how developers find us, trust us, and ultimately bring us into their organizations. ## What You'll Do

Demand Strategy & Leadership

• Own demand generation strategy across self-serve and sales-assisted funnels
• Lead and grow a high-performing demand gen team (internal and agency)
• Partner with Sales and RevOps on ICP definition, segmentation, and pipeline targets

Developer-Centric Campaigns

• Build multi-channel programs for technical audiences, spanning paid search, paid social, webinars, events, and community and partner-driven initiatives
• Design and execute ABM programs targeting mid-market and enterprise accounts, with tailored campaigns for key personas and close coordination with SDRs and AEs

Analytics, Attribution & Optimization