Senior E-commerce Marketing Strategist

Bachelor's degree in Marketing, Business Administration, Communications, or a related field. - Minimum of 6 years of progressive experience in e-commerce marketing, digital marketing, or social media management, focusing on direct-to-consumer (DTC) brands. - Proven track record of developing and executing successful digital marketing campaigns that drive significant sales and revenue growth. - Expertise in SEO, SEM, social media marketing, email marketing, and content marketing. - Proficiency with e-commerce platforms (e.g., Shopify, Magento) and marketing automation tools. - Strong analytical skills with hands-on experience using Google Analytics, Adobe Analytics, or similar tools. - Excellent understanding of consumer behavior and digital trends. - Strong project management and organizational skills, with the ability to manage multiple priorities effectively. - Exceptional written and verbal communication skills. - Creative mindset with a passion for storytelling and brand building. - Ability to work collaboratively in a team environment and positively contribute to company culture. As a Senior E-commerce Marketing Strategist at our client's rapidly growing direct-to-consumer brand, you will play a key role in developing and executing comprehensive digital marketing campaigns to enhance the brand's online presence and drive substantial sales growth. Your primary focus will be on optimizing the customer journey and maximizing conversion rates across various platforms such as social media, search engines, and email marketing. Your deep understanding of the e-commerce landscape, advanced analytical skills, and proven ability to achieve measurable results will be crucial in this role. Please note that this is an on-site position, requiring your dedicated presence at our facility in Kanpur, Uttar Pradesh, IN. Key Responsibilities:

Develop and implement innovative e-commerce marketing strategies to increase traffic, engagement, and conversions on all online channels. - Manage and optimize digital advertising campaigns, including SEM, social media advertising, and display advertising to ensure maximum ROI. - Oversee social media strategy, content creation, and community management to foster brand loyalty and drive customer acquisition. - Create and execute email marketing campaigns with segmentation, automation, and A/B testing to nurture leads and encourage repeat purchases. - Analyze website performance, user behavior, and sales data using tools like Google Analytics to identify trends, opportunities, and areas for improvement. - Conduct market research and competitive analysis to identify emerging trends and opportunities in the e-commerce and social media space. - Collaborate with cross-functional teams to ensure a cohesive brand experience and contribute to the overall brand strategy and positioning in the online marketplace. - Stay updated with the latest digital marke