Senior Director, Brand & Media (Based in Bangkok, Relocation Provided)

About Agoda

At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world. Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide. No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us. About Agoda

At Agoda, we bridge the world through travel. We are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us. We offer relocation and visa support, competitive compensation, and strong benefits from our Bangkok HQ. ## Key Responsibilities

• Define and own global branding strategy: set long-term ambitions and translate them into measurable priorities across markets; aligned to commercial goals and secure investment approvals. - : build scalable creative platforms that strengthen Agoda’s distinctiveness in Asia and deliver campaign-ready ideas. Raise creative briefs and ensure work is culturally relevant and commercially grounded. - : oversee multi-market brand media budgets (TV, OOH, YouTube, Meta, Programmatic, Digital Video). Define channel mix and budget allocation, manage agencies and platform partners, and run an always-on testing roadmap to optimize both brand impact and performance. - : run and manage brand health studies and prove commercial contribution through data and testing. Design experiments, scale successful tests, and build investment cases for C-Forum approvals. - : integrate practical AI into production, localization and testing to speed execution and improve precision. Embed measurement to ensure AI initiatives move brand KPIs. - : lead and scale a high performing regional brand and media team; influence cross-functional stakeholders with clear, data-backed brand investment strategy. Bridge creative ambition and performance accountability when engaging the C-suite.