As an Assistant Director - Social Media and Thought Leadership at EY, your role will be pivotal in shaping the organization's Brand Marketing and Communication team. You will lead the development of content strategies to position senior leaders as trusted voices across priority markets and accounts. Your responsibilities will include:
**Insight discovery and social intelligence:**
Lead social listening and signal scanning across industry trends, leader networks, media narratives, and competitor activity
Synthesize signals into insight-driven points of view relevant to EYs strategic priorities
Utilize EY proprietary research, market intelligence, and AI-enabled tools for insights
**Thought leadership and content strategy:**
Define and drive social media and thought leadership strategies aligned with Brand, Marketing, and business priorities
Shape cohesive editorial narratives across leaders, themes, and markets
Translate complex topics into clear, compelling content
**Executive social presence and advisory:**
Act as a strategic advisor to senior leaders on social presence, voice, and positioning
Develop content strategies tailored to individual expertise and market relevance
Challenge and refine leader messaging when needed
**Content creation and delivery:**
Serve as lead writer and editor for social media and thought leadership content
Create content across various formats including presentations, articles, and multimedia assets
Support leaders with content for events and campaigns
**Measurement, performance, and optimization:**
Define and track engagement metrics
Translate performance data into actionable insights
Refine content strategies based on analytics and feedback
**Governance, risk, and quality control:**
Ensure all content aligns with brand standards
Apply judgment around sensitive topics and reputational risk
Operate within clear governance workflows
In addition to the responsibilities, you will also be involved in program and stakeholder management, capability building, and leadership. To excel in this role, you should possess skills such as digital marketing acumen, exceptional writing skills, organizational abilities, and stakeholder engagement expertise. Qualifications required for this role include a Bachelors or masters degree in Journalism, Communications, Marketing, or a related discipline, along with 10-14 years of experience in thought leadership, content strategy, or social media-led marketing roles. Exposure to professional services or B2B environments is preferred. At EY, you will have the opportunity to collaborate with global teams and work on exciting projects with well-known brands. Continuous learning, transformative leadership, and a diverse and inclusive culture are some of the benefits offered to help you shape a better working world. As an Assistant Director - Social Media and Thought Leadership at EY, your role will be pivotal in shaping the organization's Brand Marketing and Communication team. You will lead the development of content strategies to position senior leaders as trusted voices across priority markets and accounts. Your responsibilities will include:
**Insight discovery and social intelligence:**
Lead social listening and signal scanning across industry trends, leader networks, media narratives, and competitor activity
Synthesize signals into insight-driven points of view relevant to EYs strategic priorities
Utilize EY proprietary research, market intelligence, and AI-enabled tools for insights
**Thought leadership and content strategy:**
Define and drive social media and thought leadership strategies aligned with Brand, Marketing, and business priorities
Shape cohesive editorial narratives across leaders, themes, and markets
Translate complex topics into clear, compelling content
**Executive social presence and advisory:**
Act as a strategic advisor to senior leaders on social presence, voice, and positioning
Develop content strategies tailored to individual expertise and market relevance
Challenge and refine leader messaging when needed
**Content creation and delivery:**
Serve as lead writer and editor for social media and thought leadership content
Create content across various formats including presentations, articles, and multimedia assets
Support leaders with content for events and campaigns
**Measurement, performance, and optimization:**
Define and track engagement metrics
Translate performance data into actionable insights
Refine content strategies based on analytics and feedback
**Governance, risk, and quality control:**
Ensure all content aligns with brand standards
Apply judgment around sensitive topics and reputational risk
Operate within clear governance workflows
In addition to the responsibilities, you will also be involved in program and stakeholder management,
