Social Media Manager

• Your key role will be to manage all content for the brand and build an engaging community on social media. - Manage content for the brand across social, e-comm and website. - Curate copy for the brands social media handles. - Should be camera friendly and good with shooting content from a phone. - Grow brand’s social media and YT follower base aggressively by creating content, mapping performance, looking through competition, engaging with the influencer community and managing the online reputation. - Repurpose existing content for different uses

• Master a variety of brand voices

• Work closely with clients to create strong concepts from initial briefing through to execution

• Set tone and drive creativity, working closely with the Creative Director-Copy(CD/ Account Director) and Data Strategists to ensure creative excellence

• Maintain a high awareness of relevant trending topics and news to identify content opportunities

• Be responsible for working with internal teams to gather input and validate the content

• Ensure consistency and quality across all written content

• Present and articulate concepts to clients

• Posting and scheduling all content and keep the content and cultural calendar up to date. - Helping to plan the content calendars. - Helping to develop copy to support our visual content. - Participating in creative brainstorms alongside the Creative Director and Strategist. - Having a great understanding of social channels and trends

• Staying up to date with updates and changes across the social platforms and communicating these to team members. What you will need to be great in this role:

• 4+ years strong experience writing for digital. Must be comfortable creating content with SEO in mind

• Ability to strategies things from a long term perspective

• Good in analytics

• To be up to date with trends & know how of platforms

• Keep a track record of executing campaigns

• Understanding of how digital landscape works

• Should have ability to think on a 360/ cohesive level

• Proactive follow ups, to be on top of things

• Have worked with beauty/ personal care space

• Have a creative vision for the brand - strategy, copy, content, social with knowledge and expertise. - Be immersed in the execution of Brand across all consumer touch points - social media, influencer, paid media including performance, PR, ecomm and DTC. - To take accountability & manage the flow of accountability and scale up quality work. - Put together content schedules and create a seamless environment and flow of work. - Must have flawless written English including punctuation and spelling. - Someone who loves the pace of digital change and innovation. - Someone who keeps abreast of pop culture, loves a meme, and keeps on top of internet trends. - Good understanding of which content, formats and platforms drive which outcomes. - Good understanding of people’s behaviour on social media across different platforms. - A thorough understanding of the language and needs inherent to writing for beauty brands

• A powerful grasp of how content can play out across multiple mediums

• Able to use data and insight to inform creative

• A flair for words

• Good Communication skills

• Good in handling pressure

• The ability to think conceptually when needed. Experience working as part of a traditional creative team (designer and copywriter) would be helpful

• Demonstrated ability to combine and translate complex material from different sources and contexts into stories and content that engage and resonate with target audiences

• Confident presenting and communicating clearly to other team members and clients. - Preferably someone who comes from a digital first / digital only brand / editorial / agency

• Passion for and inquisitive about AI and new technologies

• Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical

Req ID: 16232

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