As the Senior Marketing Measurement & Analytics Lead, you will define how marketing and customer data is captured, structured, modeled, and reported across the organization. You will work closely with marketing, product, engineering, data, and leadership teams to build a scalable measurement foundation that enables accurate decision-making across acquisition, retention, attribution, and revenue performance. This role is ideal for someone who enjoys solving complex analytics problems, improving marketing attribution, partnering with technical teams, and transforming fragmented data into actionable business insights. # Key Responsibilities
Marketing Measurement & Attribution
Own the end-to-end marketing measurement strategy across paid media, SEO, lifecycle marketing, affiliate, social, website, and revenue analytics
Define and maintain attribution models including first-touch, last-touch, multi-touch, and blended attribution
Establish source-of-truth logic for key business metrics including:
Customer Acquisition Cost (CAC)
Return on Ad Spend (ROAS)
Customer Lifetime Value (LTV)
Funnel conversion rates
Retention metrics
Payback period
Channel performance and contribution
Identify gaps in tracking, reporting, attribution, and data quality
Partner with leadership to prioritize analytics initiatives based on business impact
Data & Analytics Infrastructure
Define analytics requirements across the marketing data lifecycle
Collaborate with data engineers and developers on:
Event tracking architecture
Attribution persistence
Identity resolution and customer stitching
Data ingestion pipelines
Reporting-ready data models
Revenue reconciliation
Validate datasets and reporting logic within BigQuery or similar cloud data warehouse environments
Ensure marketing and product data can be accurately joined across systems
Event Tracking & Marketing Operations
Own event taxonomy and tracking requirements across web, lifecycle, checkout, and product experiences
Partner with developers to ensure accurate implementation of:
Google Analytics 4 (GA4)
Google Tag Manager (GTM)
Meta Pixel and Conversions API (CAPI)
Google Ads tracking
Hyros and attribution platforms
Intercom and customer engagement tools
Maintain UTM governance and campaign naming conventions
Ensure click IDs and attribution parameters are captured and persisted correctly
Dashboarding & Reporting
Build or oversee dashboards and reporting systems using:
Tableau
Looker Studio
Power BI
Similar BI and analytics platforms
Create reporting frameworks and executive KPI dashboards
Translate complex analytics findings into clear business insights and recommendations
Support weekly and monthly business reviews with actionable reporting narratives
Data Quality & Governance
Create QA processes for analytics implementation and reporting accuracy
Monitor tracking integrity and proactively identify anomalies or reporting discrepancies
Maintain analytics documentation and reporting standards
Ensure stakeholders understand limitations or directional nature of data when applicable
Required Qualifications
5+ years of experience in:
Marketing Analytics
Growth Analytics
Marketing Operations
Marketing Measurement
Business Intelligence
Data Analytics
Strong understanding of digital marketing measurement across paid, organic, affiliate, lifecycle, and web analytics channels
Experience working with BigQuery or similar cloud data warehouse technologies
Experience defining reporting-ready datasets, business logic, and KPI frameworks
Strong understanding of:
Attribution modeling
Identity resolution
Customer journey analytics
Funnel analysis
Marketing ROI measurement
Experience partnering with engineering, product, and data teams
Ability to write analytics requirements and translate business needs into technical specifications
Experience building dashboards and reporting systems in BI tools such as Tableau, Power BI, or Looker Studio
Strong communication and stakeholder management skills
Must overlap with North American working hours (ET preferred)
Preferred Qualifications
Experience with:
Hyros
Triple Whale
Northbeam
Segment
Mixpanel
Amplitude
RudderStack
dbt
Experience working with payment, subscription, ecommerce, or transaction-level data
Familiarity with experimentation frameworks, A/B testing, incrementality testing, or media mix modeling
Experience in fintech, trading, gaming, gambling-adjacent, or other performance-driven industries
Experience using AI-assisted tools for dashboard prototyping, QA automation, or analytics workflows
