Lead - Marketing Measurement and Analytics

Key Responsibilities:

• Collaborate with product area leaders to deliver actionable insights on business questions
• Conduct exploratory analysis and integrate customer, digital and offsite data
• Craft and package recommendations supported by compelling storytelling, logical reasoning, and robust data insights
• Develop scalable capabilities to assist in measuring several KPIs more quickly
• Stay abreast of emerging trends and technologies in data analytics and evaluate and implement appropriate techniques to enhance analytical capabilities

Qualifications Required:

• Bachelors degree boosted by additional focused experience or education in areas like analytics, consulting, economics, and statistics
• 3-7 years of prior work experience, preferably in Customer analytics/measurement role(s) focused on data and analytics delivery
• Demonstrates critical thinking and structured problem solving
• Proficient in SQL(Snowflake), data visualization tools (e.g., Tableau, Power BI) and advanced analytics software (e.g., R, Python)
• Excellent communication and presentation skills
• Ability to influence stakeholders and collaboratively work across Fidelity to deliver business outcomes
• Consistent behavioral skills in terms of time management, prioritization, and delivery focused
• Good to have exposure of digital analytics tools (Adobe, Google) and concepts such as attribution, A/B testing