Performance Marketing Lead

Paid Search

• Build and manage highly granular keyword and ad group structures across category terms (machine tending automation, cobot arms), competitor terms (Universal Robots, Fanuc), and deep sub-niche terms (aluminum welding, CNC machine tending, lathe automation). - Write and continuously test ad copy that maps to buyer intent at every stage of the search journey. - Obsess over keyword-level optimization: bids, match types, quality scores, negative keywords, and search term mining. - Own competitor term strategy with a clear point of view on when and why to bid on specific competitors. - Manage budget allocation across campaigns and ad groups based on performance data, not gut feel. ### Paid Social

• Build and execute paid social campaigns across Meta, LinkedIn, and other relevant platforms targeting manufacturing operators, engineers, and automation decision-makers. - Go far beyond lookalike audiences. Develop creative strategies for audience enrichment — layering first-party data, customer lists, and third-party signals to dramatically improve targeting quality in a market where our buyers are hard to find on social platforms. - Own the full creative pipeline: ad copy, static visuals, and video assets, working closely with the design team to produce high-performing creative at pace. - Develop and maintain a clear strategy for balancing prospecting and retargeting spend, with a rigorous approach to measuring incrementality from retargeting campaigns. ### Conversion Rate Optimization

• Own the conversion architecture across landing pages and key website flows, with a structured A/B testing program built on clear hypotheses. - Work closely with design and development to rapidly produce, launch, and iterate on test variants. - Aggregate learnings across tests so that each experiment compounds into better-performing pages and flows over time. - Think like a UX strategist — hierarchy, messaging, CTAs, form design, and page speed all fall within your purview. ### Marketing Technology

• Own the integration layer between advertising platforms, CRM, and analytics — ensuring conversion signals flow downstream from HubSpot back to Meta, Google, and LinkedIn so platform algorithms learn from real business outcomes, not just form fills. - Build and maintain tracking infrastructure: UTM frameworks, conversion APIs, pixel implementations, and attribution models across both paid search and paid social. - Evaluate, implement, and optimize martech tools that improve targeting, measurement, or workflow efficiency across the full funnel — from ad platform to CRM to closed-won. - Be the person who understands how data moves between systems and can diagnose when something breaks. ### Accountability

• Own Standard Bots' SQL generation targets and cost-per-SQL goals. - Monitor and optimize the full funnel from impression to closed-won, ensuring SQLs convert into customers at the expected rate. - Report on performance with clarity and precision — dashboards, weekly reviews, and monthly deep-dives that separate signal from noise. ## What We're Looking For

• 5–7 years of hands-on performance marketing experience, with at least 2–3 years in B2B technology, industrial, or manufacturing-adjacent markets where sales cycles are long and buyers are technical. - Deep expertise across paid search, paid social, and conversion rate optimization — not a generalist who dabbles, but someone who is genuinely strong in all three. - Fluency with Google Ads, Meta Ads, LinkedIn Ads, Google Analytics, and HubSpot. - Strong understanding of marketing technology architecture — how platforms connect, how conversion data flows, and how to build reliable tracking and attribution. - Sharp analytical instincts. You think in terms of unit economics, funnel math, and statistical significance — not vanity metrics. - Excellent ad copywriting skills. You can write search ads, social copy, and landing page headlines that convert. - A bias toward speed and testing. You'd rather run an imperfect test this week than plan the perfect one next month. - Comfort working in a fast-moving startup where you'll own the function, not inherit a playbook. ## Bonus Qualifications

• Experience marketing to manufacturers, plant operators, or industrial engineers. - Familiarity with robotics, automation, or adjacent hardware/software categories. - Experience with Conversion API (CAPI) implementations for Meta and Google. - Based in or near New York, or open to hybrid work. ## Compensation and Benefits

The salary range for this role is $150,000-$175,000, depending on experience. Base salary is just one part of overall compensation at Standard Bots. All full-time employees are eligible for employee stock options. We also offer a package of benefits including paid time off, medical/dental/vision insurance, life insurance, disability insurance, and 401(k).