Performance Marketing Lead

• Paid media strategy, budget allocation, and performance across the full mix: paid search, paid social, podcasts, YouTube/CTV, display, retargeting, and emerging channels. - A full-funnel approach that pairs efficient DR with brand and awareness investment, with a clear thesis on how the two reinforce each other. - An always-on testing roadmap across channels, audiences, creative, landing pages, and bidding - with a real incrementality and MMM practice, not just last-click. - Managing The performance marketing team: hiring, coaching, and developing senior ICs into stronger operators and future leaders. - Forecasting and pacing in partnership with finance and data - including business cases for new channels and budget shifts. - Creative velocity: tight collaboration with brand and creative teams to ship more, better-performing assets, faster. - Executive-level reporting on what's working, what isn't, and what we're learning. - Relationships with platform and ad-ecosystem partners (Google, Meta, TikTok, podcast networks, measurement vendors, etc.). What we're looking for

• 10+ years in digital and performance marketing, with at least 3+ leading a team and owning a meaningful media budget (8-figure annual). - Track record of scaling acquisition in a high-growth prosumer/SMB SaaS environment. Bonus if you've marketed to independent business owners or service-based businesses. - Real fluency across paid search, paid social, and at least two of: podcasts, CTV/YouTube, programmatic, creator/affiliate. - Strong opinions on modern measurement - MMM, incrementality testing, server-side tracking, first-party data - and the judgment to know when to use which. - Demonstrated ability to build full-funnel programs that pair brand and DR, not just optimize last-click. - Comfort using AI tools in your day-to-day workflow - for creative iteration, audience analysis, reporting, and agent-assisted campaign ops - and a point of view on where AI should and shouldn't replace human judgment in this function. - Excellent communicator. You can move from a CFO conversation about CAC payback to a creative brief without losing the room. - Analytically rigorous and operationally sharp. You build systems, not just dashboards. The good stuff:

*Mission-driven: You'll be joining more than just another startup - our members are at the heart of everything we do.**Impact: We move quickly and encourage every employee to push the envelope. Our best ideas come from out-of-the-box thinking and innovation; be ready to fail fast and often!**Compensation: We offer a competitive salary + meaningful equity based on merit.*Benefits + Perks: From wellness programs to exceptional family leave policies, the health and happiness of our employees is foremost.

Our core values:

People come first*: We prioritize people as we explore opportunities and work through challenges.Raise the bar: We push for greatness—for ourselves, each other, and our members.Own it: Trust and ownership let us make decisions with confidence.We love what we do: We bring passion to our work and love what we create for our members.Keep it real: Authenticity, respect, and transparency are at our core.*

The opportunity at HoneyBook is huge. Our primary customers today are creative businesses that generate $150B in revenue per year in the US. Founded in 2013, HoneyBook is based in San Francisco and Tel Aviv, has raised $498M, and is funded by Tiger Global Management, Norwest Venture Partners, Aleph, Hillsven Capital, OurCrowd, Durable Capital Partners LP, Vintage Investment Partners, Battery Ventures, Citi Ventures, Zeev Ventures, and 01 Advisors.

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