As the Director of Brand, Content & Social Media Marketing at Droom, your role involves leading the brand narrative and digital presence of the company. You will be responsible for driving brand strategy, content excellence, and social media growth through high-impact campaigns. Your creativity, storytelling skills, and performance focus will contribute to measurable business outcomes and shape user perceptions and engagement with Droom. **Key Responsibilities:**
**Brand Strategy & Positioning**
Develop and execute a comprehensive brand strategy to strengthen Droom's market positioning. - Ensure consistent brand messaging across all channels and customer touchpoints. - Drive brand recall, trust, and differentiation in a competitive marketplace. - **Content Strategy & Creation**
Lead development of high-impact content including short-form, long-form, and video-first formats. - Build a scalable content engine aligned with user journeys and platform-specific formats. - Utilize AI-powered content tools and insights to enhance creativity and efficiency. - **Campaigns (ATL / BTL / Digital)**
Conceptualize and execute integrated marketing campaigns across ATL, BTL, and digital channels. - Deliver campaigns that drive awareness, engagement, and conversions. - Ensure optimal use of budgets with a high-impact, cost-efficient approach. - **Social Media & Community Growth**
Define and execute a robust social media strategy across platforms (Instagram, YouTube, LinkedIn, etc.). - Drive community engagement, influencer collaborations, and creator-led growth. - Scale presence using short-form video, trends, and performance-led content strategies. - **Influencer, Partnerships & Collaborations**
Build and manage strategic partnerships with influencers, creators, and brand collaborators. - Drive organic reach and credibility through meaningful collaborations. - **Data-Driven Marketing & Analytics**
Track and optimize key brand and campaign metrics such as reach, engagement, CAC, and ROI. - Use analytics to refine messaging, targeting, and content strategy. - Build dashboards and reporting frameworks for leadership visibility. - **Online Reputation Management (ORM)**
Lead ORM strategy to strengthen brand trust and customer perception. - Monitor and respond to reviews, feedback, and brand sentiment across platforms. - **Team Leadership & Cross-Functional Collaboration**
Lead and mentor a high-performing brand and content team. - Collaborate with Product, Sales, Performance Marketing, and Analytics teams. - Ensure alignment between brand initiatives and business objectives. - **Startup Mindset & Execution Excellence**
Operate with a high-ownership, execution-driven approach. - Demonstrate frugality and resourcefulness, maximizing output with optimal spend. - Drive initiatives end-to-end without over-reliance on agencies. In addition to the above responsibilities, you are expected to have 10 to 12 years of experience in brand, content, and social media marketing with a strong track record in ATL/BTL campaign execution and brand building. Your core competencies should include expertise in brand strategy, storytelling, content marketing, social media growth, influencer marketing, campaign planning & execution, data analytics, online reputation management, budget optimization, and ROI focus. Your leadership qualities should reflect strong ideation capabilities, hands-on execution, team management skills, data-driven thinking, entrepreneurial mindset, high ownership, resilience, and bias for action. As the Director of Brand, Content & Social Media Marketing at Droom, your role involves leading the brand narrative and digital presence of the company. You will be responsible for driving brand strategy, content excellence, and social media growth through high-impact campaigns. Your creativity, storytelling skills, and performance focus will contribute to measurable business outcomes and shape user perceptions and engagement with Droom. **Key Responsibilities:**
**Brand Strategy & Positioning**
Develop and execute a comprehensive brand strategy to strengthen Droom's market positioning. - Ensure consistent brand messaging across all channels and customer touchpoints. - Drive brand recall, trust, and differentiation in a competitive marketplace. - **Content Strategy & Creation**
Lead development of high-impact content including short-form, long-form, and video-first formats. - Build a scalable content engine aligned with user journeys and platform-specific formats. - Utilize AI-powered content tools and insights to enhance creativity and efficiency. - **Campaigns (ATL / BTL / Digital)**
Conceptualize and execute integrated marketing campaigns across ATL, BTL, and digital channels. - Deliver campaigns that drive awareness, engagement, and conversions. - Ensure optimal use of budgets with a high-impact, cost-efficient approach. - **