Paid Social Manager

We’re on a mission to become the go-to destination for students across Europe to find a trusted home away from home. We make every step of the rental journey simple and seamless, so students can focus on what really matters: studying, exploring, and growing. With HousingAnywhere, Kamernet, and Studapart under our roof, we’re Europe’s largest student rental platform. You’ll find us in Rotterdam, Paris, and Cergy, always guided by our four core values: Ownership, We are enablers, We are changemakers, and We are connectors. Join us in empowering students to unlock their potential through a safe, online, rental experience. Your role

As our new Paid Social Manager, you will take end-to-end ownership of our paid social channels. This is a core individual contributor role designed for a mid-level expert who thrives on execution, experimentation, and growth. You aren't just managing agencies or overseeing high-level corporate budgets, you will be the driving force behind our campaigns. You will design, build, and optimize paid social strategies that convert. If you love a fast-paced environment where you can see the direct impact of your work every day, this role is for you. Key responsibilities

• Own the Paid Social strategy: Develop, execute, and scale paid social campaigns across key platforms (Meta, TikTok, LinkedIn, etc.) to achieve acquisition and ROI targets. - Hands-on execution & optimization: Manage daily campaign operations, including setup, budget allocation, audience targeting, and bid optimization. - Continually monitor performance metrics (CPA, ROAS, CTR) using platform dashboards and attribution tools to steer budget and course-correct in real-time. - Collaborate closely with our internal brand and creative teams to brief, test, and iterate on high-performing visual assets and copy. - Build a structured testing roadmap for audiences, landing pages, and creative formats to constantly improve funnel efficiency. - Keep a pulse on algorithmic shifts, policy changes, and emerging social platforms to keep our growth strategy ahead of the curve. - Partner with your peers on the Performance marketing team, as well as Product, Localization, and regional leads to align paid media efforts with broader company milestones and seasonal student trends.