Paid Social Manager

We're looking for a Paid Social Manager who is deeply executional and performance-driven, with strong B2B experience across LinkedIn and Meta (Facebook/Instagram). This role is for someone who enjoys being in-platform daily—building campaigns, refining targeting, testing creative, and optimizing toward pipeline and revenue outcomes. You will manage end-to-end paid social execution, partner closely with strategy, creative, and analytics teams, and play a critical role in scaling demand generation and ABM initiatives. Position Responsibilities: Campaign Execution & Optimization (Core Focus) Build, launch, and manage paid social campaigns across LinkedIn Campaign Manager and Meta Ads Manager Own campaign setup from start to finish: Objectives, structures, budgets, bids, and pacing Audience creation (job title, company, industry, seniority, retargeting, lookalikes) Ad formats (single image, video, carousel, document ads, lead gen forms) Actively optimize campaigns against B2B KPIs (CPL, SQLs, pipeline influence, ROAS) Conduct regular testing across: Creative (formats, messaging, CTAs) Audiences (ABM lists, retargeting, expansion) Bidding and delivery strategies Troubleshoot delivery, learning phases, tracking discrepancies, and platform issues B2B & ABM Experience Execute B2B demand generation and account-based marketing (ABM) programs Activate first-party data (CRM lists, website visitors, lead stages) Partner with sales and revenue teams to align targeting with ICPs and priority accounts Support full-funnel programs (awareness → lead gen → retargeting → pipeline acceleration) Creative & Messaging Collaboration Translate B2B value propositions into effective paid social creative Partner with creative teams on: Ad copy development Concept feedback based on performance data Iterative testing roadmaps Ensure ads align with brand guidelines while remaining performance-focused Measurement, Reporting & Insights Monitor performance daily and provide actionable optimization insights Build clear performance reports and dashboards (platform-native and/or BI tools) Analyze results at the audience, creative, and campaign level Share learnings and recommendations that influence strategy and budget allocation Required Qualifications: 4+ years of hands-on paid social experience, primarily B2B Deep platform expertise in: LinkedIn Campaign Manager (required) Meta Ads Manager (required) Proven experience managing large, multi-campaign B2B programs Strong understanding of: B2B funnels and lead lifecycle Conversion tracking and attribution Audience strategy and segmentation Confident operating independently in-platform without heavy oversight Data-driven mindset with strong analytical skills Preferred Qualifications: Bachelor's Degree or equivalent experience in Marketing or Business Experience supporting SaaS, financial services, or enterprise B2B brands Familiarity with ABM platforms and workflows Experience with lead quality optimization and downstream metrics Exposure to additional platforms (e.g., Google, programmatic, or TikTok for B2B) Comfort working in fast-paced, performance-focused environments What Success Looks Like in This Role Campaigns are launched flawlessly and optimized proactively Clear improvements in efficiency (CPL, CAC) and lead quality over time Strong testing cadence with documented learnings Paid social programs scale predictably with business goals Trusted execution partner to strategy, creative, and sales teams When you join our team: We'll empower you to learn and grow the career you want We'll recognize and support you in a flexible environment where well-being and inclusion are more than just words As part of our global team, we'll support you in shaping the future you want to see #LI-Hybrid The role being advertised is an existing vacancy. About Manulife and John Hancock Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law. It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact hr@manulife.com. Referenced Salary Location Toronto, Ontario Working Arrangement Hybrid Salary range is expected to be between $73,725.00 CAD - $122,875.00 CAD Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact hr@manulife.com for the salary range for your location. Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact hr@manulife.com for more information about U.S.-specific paid time off provisions. We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement. Whether it's working abroad, exploring a new career direction or simply progressing in their chosen field, we help our employees reach their full potential.