Online Marketing Manager

What you'll do

• Own and continuously improve paid acquisition performance across multiple markets, ensuring budget is deployed effectively against clear business outcomes. - Translate business priorities into channel strategies and actionable plans, balancing short‑term performance with long‑term growth. - Partner closely with Sales and Revenue Operations to improve lead quality, qualification, and feedback loops—turning insights into concrete optimizations. - Strengthen measurement and attribution by aligning platform signals with internal performance data, identifying gaps, and driving fixes with relevant stakeholders. - Lead a structured experimentation program (audiences, messaging, targeting, formats, landing experiences), from hypothesis to learning to rollout. - Coordinate cross‑functional delivery with internal teams and external partners—briefing, prioritising, and ensuring on‑time, high‑quality execution. - Create clear documentation and reporting that supports decision‑making and scales best practices across markets and teams. ## What we’re looking for

• Hands‑on performance marketing experience, with a track record of improving efficiency and scaling growth in a fast‑moving environment. - Proven ability to execute and optimise campaigns end‑to‑end, from planning and launch through ongoing optimisation and performance reporting. - Solid analytical skills and a measurement mindset: you can reconcile different data sources, spot inconsistencies, and make sound decisions with imperfect information. - Experience collaborating with commercial and operational teams to improve lead quality and ensure marketing outcomes translate into business impact. - Comfortable working with agency and/or partner ecosystems—setting clear expectations, reviewing performance, and driving accountability. - Experience operating across multiple markets and adapting performance approaches to local context, constraints, and opportunities.