Senior Manager of Experiential Marketing

Pipeline & Demand Generation

• Own the pipeline contribution strategy for every assigned event–define target account lists, set opportunity goals, and work with Sales to activate before, during, and after. - Design event programs with a clear path to sourced pipeline: identify and prioritize ICP-fit attendees, build intent-based outreach with BDR and Sales partners, and ensure every event has a follow-up motion in place. - Track and report on SAOs sourced, pipeline influenced, and deals accelerated–and use that data to improve future event ROI. - Ensure Salesforce campaign setup, lead capture, and post-event follow-up sequences are in place before the event. Event Management & Operations

• Own end-to-end project management for assigned events: event agency relationship, timelines, vendor sourcing, venue and AV, catering, production schedules, swag, and budgets. - Serve as the on-site lead for execution: own the run-of-show, manage logistics in real time, and solve problems before they become visible to attendees. - Manage contracts, invoices, and expense tracking to ensure on-budget delivery and timely AP processing. - Scope events fully before SOW execution: anticipate needs like swag sourcing, shipping logistics, and staffing early enough to avoid downstream gaps. Integrated Marketing

• Develop the full event marketing plan: audience segmentation, campaign calendar, content requirements, channel mix, and success metrics. - Partner with cross-functional teams to ensure execution across email, paid, social, and partner channels to drive attendance from the right accounts–not just high volume. - Coordinate with cross-functional teams like Content, Sales, CS, and Partnerships to ensure programming is compelling and promotional efforts are aligned. - Report on pipeline impact, attendance vs. goals, and ROI after every event. - Identify and respond to emerging revenue opportunities, whether driven by industry moments, competitive shifts, or field signals. Leadership & Cross-Functional Collaboration

• Act as the single point of accountability for each event you own, from kick-off through post-event reporting. - Drive alignment across Sales, CS, Partnerships, Design, Content, and MOPs, making sure every stakeholder knows their role and deadlines. - Surface risks early and bring proposed solutions, not just problems. - Maintain clear project visibility via project management tools and Slack updates. Working the intelligence layer

• Leverage shared industry intelligence, including Product Marketing narratives, customer insights, and AI-generated research. - Use AI tools to accelerate planning, research, and execution while applying your own judgment to final decisions. ##### What you bring

Craft

• Deep experience in enterprise B2B event marketing, with a track record of building programs that drive pipeline and revenue. - Expertise across a broad range of event formats, from large-scale sponsorships to highly targeted executive programs. - Ability to move seamlessly between strategic planning and hands-on execution. AI fluency

• Active use of AI tools and agents in your day-to-day work. - Experience briefing AI tools, critically evaluating outputs, and refining workflows. - A clear perspective on where AI adds leverage and where human judgment remains essential. Data fluency

• Strong analytical skills and comfort working directly with dashboards and pipeline reports. - Ability to make sound decisions with imperfect information. - Confidence translating performance data into actionable recommendations. ##### How you operate

• Comfortable with ambiguity and shifting priorities. - Collaborative and low-ego, with a strong instinct to partner across functions. - Curious about the industries and customers we serve. - Focused on business outcomes, not activity for its own sake. ##### Qualifications

• 7+ years of B2B event marketing experience, ideally in enterprise SaaS or technology. - Proven track record connecting event activity to pipeline–not just delivering logistics but driving measurable revenue outcomes. - Experience managing both the operational and marketing sides of events. - Strong grasp of demand generation principles: ABM, segmentation, lead scoring, and what makes a follow-up motion convert. - Excellent project management instincts: you build timelines early, anticipate dependencies, and flag issues before they become fires. - Skilled communicator who can align stakeholders and hold cross-functional partners accountable. - Experience with Salesforce (campaign setup, lead capture, attribution reporting) and marketing automation platforms. - Comfortable with regular travel for on-site event execution (up to 25% of your time). ##### Performance Indicators

This role contributes directly to the Experiential Marketing team’s core KPIs:

• Pipeline generated: SAO attainment and sourced pipeline contribution from events. - Pipeline influenced: Deals accelerated or influenced through event activity, tracked in Salesforce. - Event delivery: 30+ in-person events annually, on time and on budget, with target vertical mix of roughly 50% enterprise (professional services, finance, manufacturing, healthcare) / 15% public sector / 35% media. - Thought leadership: ~10 thought-leadership events annually with measurable demand-gen outcomes. At this time, we’re only considering candidates based in North America.

Compensation and Benefits

Salary range: $90,000 - $150,000 USD. Please note that salary ranges are global, regardless of location, and we pay in local currency. We are searching for high-caliber candidates with the skills and qualities to have a net positive for Automattic. Pay will reflect the potential contribution and the impact you can bring, which may, in some cases, go beyond the range stated. This isn’t your typical work-from-home job—we are a fully-remote company with an open vacation policy. Read more about our compensation philosophy. To see a full list of benefits by country, consult our Benefits Page. And check out these links to learn more about How We Hire and What We Expect from Ourselves. #LI-DNI

About Automattic

Now in our 20th year, we’re the people behind WordPress.com, WooCommerce, Beeper, Tumblr, Simplenote, Jetpack, Longreads, Day One, PocketCasts, and more. We believe in making the web a better place. We’re a distributed company with more than 1500 Automatticians in nearly every corner of the globe, speaking over a hundred different languages. Enriched by this diversity, we’re united by a singular mission: to democratize publishing, commerce, and messaging so anyone with a story can tell it, anyone with a product can sell it, and everyone can manage their communications from a single source. In short, we help maintain a balance in society, creating and continually refining powerful tools people can use to compete fairly—regardless of income, gender, politics, language, or where they live in the world. We believe in Open Source, and the vast majority of our work is available under the GPL. (Here’s what that might mean for you.) If you need disability-related accommodations during the application or interview process, please fill out this form. We are committed to ensuring an accessible hiring process for all candidates. Learn more about our Employee Resource Groups. You can track your application status and more at MyGreenhouse. To learn about how we handle your data, please review our Privacy Policy. View the “Know Your Rights: Workplace Discrimination is Illegal” poster* here*. Automattic participates in the* E-Verify program in certain locations, as required by law.