Senior Paid Media Specialist

About the Role: Lytx is looking for a Senior Paid Media Specialist to develop and launch campaigns for an industry leader in video telematics. The position plays a key role in defining digital marketing strategy that drives brand awareness, engagement, and measurable outcomes. You'll use your digital marketing expertise to lead the creation of multi-channel digital campaigns touching paid search, advertising, email and social media. As the Senior Paid Media Specialist, you'll work cross-functionally to execute the launch and continuous optimization of campaign tactics that propel the Lytx brand forward. This is an exciting opportunity for a marketer with drive to innovate across all digital channels with their finger on the pulse of market trends and marketing technologies. You'll Get To: Craft messaging and content strategy in collaboration with other marketing teams to engage our target audience throughout the buying journey Build and execute digital marketing campaign strategy spanning paid media, email, and social media Nurture engaged prospects with email sequences, retargeting, and personalized web experiences Execute and deliver projects on time with the help of cross-functional teams in content, creative, and marketing operations Collaborate with creative teams to develop visually appealing and impactful marketing assets and ensure timely and cost-effective campaign completion Drive continuous improvement through A/B testing and staying abreast of emerging best practices in B2B digital marketing Track and analyze campaign performance and provide actionable insights and recommendations for campaign optimization What You'll Need: 4-6 years of digital marketing experience, preferably in the technology or SaaS space Expertise in paid media strategies, including display, paid social, and search Experience crafting email sequences and familiarity with marketing automation tools (Marketo, HubSpot) Experience in social media strategy and best practices Experience in web personalization and CRO tools (Mutiny) is a plus Experience with predictive intent tools (6sense, DemandBase) is a plus Proficiency in project management software (Asana, Trello) is a plus Benefits: Medical, dental and vision insurance Health Savings Account Flexible Spending Accounts Telehealth 401(k) and 401(k) match Life and AD&D insurance Short-Term and Long-Term Disability FTO or PTO Employee Well-Being program 11 paid holidays plus 1 inclusive holiday per year Volunteer Time Off Employee Referral program Education Reimbursement Program Employee Recognition and Appreciation program Additional perk and voluntary benefit programs Salary is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. This position is also eligible for an incentive compensation plan. The expected hiring salary for this position is: $92,000.00 - $116,000.00 You're driven to succeed and so are we. At Lytx, our mission is to protect a world in motion, and we do it by building technology and partnerships that help keep people safe on the road. The way we work is guided by our shared values: Deliver for the customer, Responsibility in every outcome, Innovate with purpose, Velocity with excellence, and Elevate each other. If you're looking for meaningful work, a team that challenges and supports you, and the chance to grow your career while making a real impact, we'd love to meet you. Together, we're helping make roadways safer and saving lives! Lytx, Inc. is proud to be an equal opportunity employer. We're committed to building a diverse and inclusive workforce and do not discriminate based on race, color, religion, sex, sexual orientation, gender identity or expression, gender, genetic information, uniformed service, national origin, age, veteran status, disability, pregnancy, or any other status protected by federal or state law. We are committed to providing reasonable accommodation for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email TA@lytx.com.  Lytx conducts background checks on applicants who receive a conditional offer of employment in accordance with applicable local, state, federal and regional laws. Qualified applicants with arrest or conviction records will be considered. Background check results may potentially result in the withdrawal of a conditional offer of employment and will be made in accordance with all applicable local, state, federal and regional laws. Lytx® is a leading provider of video telematics, analytics, safety and productivity solutions for commercial and public sector fleets. Our unrivaled Driver Safety Program, powered by our best-in-class DriveCam® Event Recorder, is proven to help save lives and reduce risk. We harness the power of video to help clients see what happened in the past, manage their operations more efficiently in the present and improve driver behavior to change the future. Our customizable services and programs span driver safety, risk detection, fleet tracking, compliance and fuel management. Using the world's largest driving database of its kind, along with proprietary machine vision and artificial intelligence technology, we help protect and connect thousands of fleets and more than one million drivers worldwide. For more information, visit www.lytx.com, @lytx on X, LinkedIn, our Facebook page or YouTube channel. Private Notice: Please see Lytx's Global Human Resources Privacy Statement for more information related to Personal Information we process and store related to our applicants.