Senior Paid Media Specialist

Who We Are Verily Health is a data platform and technology company purpose-built to power AI-enabled precision health solutions that accelerate research and improve care for individuals and communities. Uniquely positioned at the intersection of technology, data science, and healthcare, Verily transforms multimodal health data into insights, models, and actions that make healthcare more personalized, predictive, and precise. Description Verily Health Inc. is seeking a strategic and results-driven Senior Paid Media Specialist to lead the planning, execution, optimization, and reporting of integrated media campaigns across our enterprise and consumer products. This role requires hands-on expertise in managing paid search and paid social campaigns, with a strong preference for experience in programmatic advertising via Demand Side Platforms (DSPs). The ideal candidate will possess a blend of analytical prowess, creative thinking, and technical proficiency to drive performance and achieve marketing objectives. Responsibilities Develop and implement comprehensive paid media strategies across search, social, and programmatic channels to meet business goals. Oversee day-to-day operations of paid media campaigns, including setup, monitoring, and optimization to ensure optimal performance and budget utilization. Analyze campaign data to extract insights, identify trends, and make data-driven decisions to enhance ROI. Work closely with cross-functional teams, including Creative, Product, and Analytics, to ensure cohesive campaign execution, messaging, and reporting. Prepare and present detailed reports on campaign performance, providing actionable recommendations for continuous improvement. Qualifications Minimum Qualifications Minimum of 5 years in digital advertising, with a focus on paid search and paid social campaigns. Expertise in Google Ads and Facebook Ads Manager. Understanding of SEO principles and their interplay with paid media. Hands-on experience with DSPs such as Viant, The Trade Desk, or similar platforms. Strong ability to interpret data, with proficiency in tools like Google Analytics and Excel. Experience with A/B testing and conversion rate optimization techniques. Excellent verbal and written communication skills, with the ability to convey complex information clearly. Preferred Qualifications Experience with additional platforms such as LinkedIn Ads, Twitter Ads, or TikTok Ads. Knowledge of data visualization tools like Tableau or Looker Understanding of privacy regulations, including GDPR and CCPA, and their impact on digital advertising. Experience in the healthcare/life sciences vertical (or any sensitive category vertical). Previous experience in a fast-paced agency environment managing multiple client accounts. Qualified applicants must not require employer sponsored work authorization now or in the future for employment in the United States. The US base salary range for this full-time position is $112,000 -$168,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Verily Health Inc. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. For our EEO Policy Statement, please click here. If you'd like more information on your EEO rights under the law, please click here. If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form. Build What's Vital. At Verily, you are a part of something bigger. We are a diverse team of builders innovating at the intersection of health and technology—united by a shared spirit of curiosity, resilience and determination to make better health possible for all. This builder mindset means your fingerprints will be on the work that shapes the future of health. Fulfilling our precision health purpose starts with the health of our Veeps, which is why we offer flexibility, resources, and competitive benefits to support you in your whole-person well being. Our culture reflects the behaviors that stem from living our values every day in how we Innovate Healthcare and Technology, Gain Velocity as One Verily, and Respect Individuals. As One Verily, we uphold our collective accountability to sustain this culture and to create an environment where all Veeps feel included, feel a sense of belonging, and have opportunities to grow. If this sounds exciting to you, we would love to hear from you. You can find out more about our company culture on our LinkedIn Company Page.