As a Social Media Lead for Bay6.Ai and Xemplar based in Hyderabad, your role involves owning social media as a business system, focusing on credibility-building, audience growth, and translating social activity into measurable business impact. You will lead both paid and organic social strategies with a US-first perspective, running creator programs and managing community interactions with a formal, professional, brand-led voice. **Key Responsibilities:**
**Social content strategy and execution:**
Own the social strategy, content plan, and publishing cadence across LinkedIn, X, and YouTube. - Build a repeatable content system that includes various types of content like product narratives, proof-led storytelling, POV content, campaign support, and market-relevant posts. - Maintain distinct positioning for Bay6 and Xemplar while ensuring consistency in voice and quality. - Create and manage a monthly and quarterly content calendar aligned with launches, campaigns, events, and outbound priorities. - **Community and brand presence:**
Manage day-to-day community engagement across channels such as comments, DMs, and brand mentions. - Develop response standards, escalation workflows, and reputation protection practices. - Identify opportunities for community-driven content and generate UGC and earned visibility. - **Paid social ownership:**
Plan, execute, and optimize paid campaigns across LinkedIn, X, and YouTube, with Meta as needed. - Own targeting, segmentation, creative direction, budget pacing, A/B testing, and conversion optimization. - Ensure strong landing page alignment with the message, audience, and offer. - **Creator and influencer programs:**
Identify and onboard relevant US creators and niche voices across AI, education, CX, and insurance technology. - Run creator programs end-to-end: outreach, briefs, approvals, publishing coordination, and performance tracking. - Establish timely partnerships that support credibility and demand. - **Measurement and performance reporting:**
Define KPIs related to awareness quality, engagement quality, traffic intent, and campaign outcomes. - Deliver weekly performance summaries with insights and recommendations. - Maintain consistent tagging and campaign hygiene for accurate performance analysis. - **Cross-functional collaboration:**
Partner with marketing, product, and sales teams to align messaging with GTM priorities. - Repurpose long-form assets into social-native formats for optimized distribution and efficiency. **Qualifications Required:**
6 to 9+ years of experience in social media marketing, preferably in B2B SaaS, enterprise tech, InsurTech, or related fields. - Proven experience in owning paid and organic social strategies from end to end. - Strong writing skills with a formal, professional, brand-led tone suitable for US audiences. - Ability to build content systems and calendars aligned with business priorities. - Understanding of performance reporting, testing, and attribution principles. - Willingness to work on-site in Hyderabad with flexibility for US hours. As a Social Media Lead for Bay6.Ai and Xemplar based in Hyderabad, your role involves owning social media as a business system, focusing on credibility-building, audience growth, and translating social activity into measurable business impact. You will lead both paid and organic social strategies with a US-first perspective, running creator programs and managing community interactions with a formal, professional, brand-led voice. **Key Responsibilities:**
**Social content strategy and execution:**
Own the social strategy, content plan, and publishing cadence across LinkedIn, X, and YouTube. - Build a repeatable content system that includes various types of content like product narratives, proof-led storytelling, POV content, campaign support, and market-relevant posts. - Maintain distinct positioning for Bay6 and Xemplar while ensuring consistency in voice and quality. - Create and manage a monthly and quarterly content calendar aligned with launches, campaigns, events, and outbound priorities. - **Community and brand presence:**
Manage day-to-day community engagement across channels such as comments, DMs, and brand mentions. - Develop response standards, escalation workflows, and reputation protection practices. - Identify opportunities for community-driven content and generate UGC and earned visibility. - **Paid social ownership:**
Plan, execute, and optimize paid campaigns across LinkedIn, X, and YouTube, with Meta as needed. - Own targeting, segmentation, creative direction, budget pacing, A/B testing, and conversion optimization. - Ensure strong landing page alignment with the message, audience, and offer. - **Creator and influencer programs:**
Identify and onboard relevant US creators and niche voices across AI, education, CX, and insurance technology. - Run creator programs end-to-end: outr