Build and execute on Alan's social media organic strategy internationally in order to turn Alan into the undisputed health reference on socials:
define Alan's unique voice on social media
drive the online conversation about health
build our AI-powered production system for scalable content production, and grow engaged communities across platforms
execute the social media strategy in France
Detailed missions
1. Build the organic social media strategy
Global role:
Define Alan's social voice, creative direction, and platform-specific frameworks (LinkedIn, Instagram, TikTok, YouTube), including which personas to target on each channel
Drive coordination with Brand, Product Marketing, and Growth to ensure social is embedded in every major moment (product launches, campaigns, events)
Bridge organic and paid efforts on Meta and YouTube, ensuring both work in concert to maximize reach, consistency, and performance
Align with each country team on editorial pillars (key themes and topics reflecting Alan's positioning) and platform priorities (which channels to activate and at what intensity per market)
Set the measurement framework: follower composition, UTM tracking, brand awareness surveys, and social listening, with regular performance reviews shared cross-functionally
France execution:
Own and execute the France organic social strategy end-to-end, across the full content mix: educational content, product storytelling, employer brand, community engagement, and campaign amplification
Ensure France content is consistent with global frameworks while reflecting local market nuances
2. Build and operate an AI-powered content production and distribution engine
Design and implement an agentic content workflow using AI tools (LLMs, image generation, video automation) to dramatically increase production velocity without proportional headcount growth
Create a scalable system where subject-matter experts across the company (product, medical, growth, country teams) feed raw inputs (data, stories, product updates) that get transformed into publish-ready content at scale
Define and operate the distribution logic: publishing cadence, platform-specific formatting, timing, and scheduling across all active channels
3. Build a solid performance and measurement framework
Set up and own the measurement framework: follower composition, UTM tracking, brand awareness, social listening
Define KPIs connecting social activity to business outcomes (traffic, brand awareness, audience quality)
Use data to make autonomous editorial decisions and iterate on content strategy
Key outcomes by 1 year
A clear, living organic social media strategy is in place and understood across Alan — platforms are prioritized, editorial pillars are defined, and Brand, Product Marketing, Growth, and country teams are aligned on what Alan stands for on social and how to contribute to it
An AI-powered content production system is operational : agentic workflows handle scheduling, drafting, and basic repurposing, freeing up human time for creative strategy and high-value content
Platform activation and posting cadence have been defined and implemented based on audience data and strategic priorities
A measurement framework is live : we know who follows us, whether content drives traffic, and whether brand awareness among target audiences is moving
Social has demonstrably amplified at least 2 major brand campaigns: the person has owned the organic social amplification strategy end-to-end for at least two significant brand moments, with measurable contribution to reach and engagement vs. previous benchmarks
⭐️ Requirements for the role
Hard skills
Social strategy & editorial thinking
Able to build a platform-specific organic social media strategy from scratch: define objectives, prioritize platforms, set an editorial calendar, and adapt the approach based on data
Strong editorial judgment: knows what Alan should say, how, and where, and can make fast, autonomous decisions decisively
Content production
Can produce social-first content autonomously across formats (short video, carousel, static, copy-led posts), both hands-on and through AI-assisted workflows
Experienced with AI tools for content creation and able to design agentic pipelines
Has an eye for what works natively on each platform, not someone who repurposes the same content everywhere
Data & analytics
Able to read social analytics and turn them into actionable editorial decisions
Experienced building simple and rigorous reporting frameworks
Soft skills / Behavioural traits
Ownership mindset : takes full responsibility for the social presence
Systems thinker : thinks in workflows and leverage points, not just individual posts
Scrappy and resourceful : comfortable with frugality — finds creative solutions with limited budget, doesn't need a big production team to produce great content
Curious and fast-learning : obsessed with what's new on social, on AI tools, on platform algorithm changes — and translates that curiosity into experiments
Collaborative: builds strong working relationships across teams, communicates clearly, and makes it easy for others to contribute to social
Strategic and business-aware: understands that social is a business tool, so is able to balance reach and engagement with brand coherence, audience quality, and broader company objectives
Comfortable with ambiguity : the social strategy is not fully defined yet. This person needs to be energized by building on a blank page, not paralyzed by it
Languages
French : native level, perfect written syntax — the majority of content will be in French
English : fluent (working language at Alan, used daily)
Spanish or Dutch : a plus given Alan's presence in Spain and Belgium
🙌 Perks & Benefits
At Alan, we believe that being in good health is a basic need, and it starts with our employees. This is why Alaners are provided with a stimulating environment and perks ensuring they are happy, efficient and spend only high-quality time with co-workers. Therefore, we offer:
Fair rewards. Generous equity packages complement your base salary, for permanent contracts only.
Flexible office with hybrid setup. Amazing office space at our Paris HQ or sponsored co-working hubs in Bordeaux, Marseille, Lyon, Annecy, Nantes or Biarritz. - All the tools you need. Top of the range equipment: Macbook Air, keyboard, laptop stand, monitor, and Bose noise-canceling headphones. - Flexible vacation policy and flexible working hours. Organize your time as you wish. - Delightful healthcare insurance: Extremely comprehensive health insurance - 100% for you and your children, 90-100% for partners depending on your country (permanent contracts only).
Transport. Generous transit benefit
Learning & Training opportunities. A highly flexible training policy free books and budget to attend and speak at conferences if the opportunity arises. - Personal growth through coaching: At Alan, coaching isn't just a perk - it's core to who we are. Every Alaner is paired with a dedicated coach from day one, who helps maximize their impact, nurture engagement, and navigate Alan's values to develop their full potential.Learn more about our coaching culture**.**
Parental leave. Extended parental leave for all new parents, for permanent contracts only.
