Product Marketing Specialist

Propelus® simplifies workforce compliance management across healthcare. Our innovative technology and strategic partnerships empower millions of professionals, their employers, and regulators to work together, creating a connected and efficient healthcare ecosystem. As a trusted leader for over 20 years, Propelus has focused on bringing more good into the lives of the people and organizations serving healthcare. We deliver seamless compliance solutions to millions. We leverage market-leading technology and essential data to simplify complex operations, reduce risk, and champion a safer, healthier, and happier workforce. We are seeking a results-driven Product Marketing Specialist to be instrumental in supporting the market success of our Propelus solutions. Reporting to the Sr. Director of Product Marketing, you will contribute to the creation of compelling marketing content, assist in the execution of marketing campaigns, and analyze market trends to identify opportunities for growth. This role requires a collaborative and proactive individual who can work independently on assigned tasks while also contributing to team projects. Your work will directly contribute to increased product awareness, lead generation, and customer engagement. What You'll Do

• Execute against centrally-built product marketing systems such as ICP definitions, buyer journey frameworks, positioning architecture, launch governance, and enablement standards and apply them to your assigned portfolio. - Execute product launches end-to-end leveraging existing frameworks for launch tier classification, milestone planning, sales enablement, customer comms, in-app messaging, and post-launch reporting. - Conduct customer interviews and contribute to competitive analysis to inform market trends, customer behavior insights, and ICP/persona refinement. - Create high-impact marketing assets such as website content, landing pages, in-app messaging, and ad creatives to drive user engagement and conversion. - Collaborate with growth and performance marketing teams to optimize digital campaigns across paid media, social, SEO, and email, ensuring messaging consistency and maximum ROI. - Build sales enablement assets and training including pitch decks, battlecards, FAQs, demo scripts, and talk tracks to equip go-to-market teams with the messaging and tools needed to win. - Support the Voice of the Industry (VoI) program for the product(s) or business lines you support, gathering insights from surveys, reviews, and customer interactions to inform product development/roadmap, refine messaging, and enhance overall customer experience. - Champion customer advocacy initiatives by identifying and nurturing brand ambassadors, securing testimonials, case studies, and user-generated content to amplify trust and credibility in the market. What You'll Bring