Product Marketing Specialist

You are a Product Marketing Specialist responsible for owning integrated brand and product marketing for multiple products and brands. You will drive positioning, messaging, and go-to-market strategy, optimize content and product experiences, and support sales enablement to accelerate growth and engagement. **Key Responsibilities:**

• Develop and execute integrated marketing strategies across website, product surfaces, lifecycle campaigns, and social channels to improve product discovery and engagement. - Lead content and product optimization using search intent, behavioral analytics, and funnel insights to maximize engagement, retention, and returning users. - Build product positioning and GTM messaging frameworks for launches, campaigns, and sales initiatives; create landing pages, narratives, and campaign assets aligned with growth KPIs. - Initiate and execute B2B marketing events and programs to strengthen category authority across multiple global markets. - Partner with Product, Growth, and Sales teams to define ICPs, unify messaging, and align marketing initiatives with customer and market insights. - Enable revenue teams with targeted collateral and messaging, improving pipeline conversion and outreach effectiveness. **Qualifications:**
• 24 years in Product Marketing / B2B Marketing (SaaS or AdTech preferred)
• Proven experience in content-led marketing, GTM launches, and sales enablement in Adtech. - Solid analytical skills to leverage behavioral data, SEO, and funnel insights. - Excellent writing and storytelling skills with the ability to simplify complex concepts. - Experience managing multiple brands or products simultaneously. The company values initiative, creativity, and measurable impact. You will work at the intersection of marketing, strategy, and relationship-building in a rapid-growing AdTech company. Take ownership of creative, data-driven campaigns that directly influence business growth and collaborate across teams to deliver meaningful brand experiences through digital and event channels. You are a Product Marketing Specialist responsible for owning integrated brand and product marketing for multiple products and brands. You will drive positioning, messaging, and go-to-market strategy, optimize content and product experiences, and support sales enablement to accelerate growth and engagement. **Key Responsibilities:**