Community Strategist

What You’ll Do

• Maintain a strong understanding of social platforms and how communities engage on social to help support the social team with the creation of more engaging content
• Contribute to unplanned/opportunistic culturally and community-relevant content
• Supports community first tactics including proactive & reactive engagements, S&D, real-time, influencer coordination, and UGC
• Manage and own the content publishing process; scheduling, coordination of complex content calendars, QC of live posts
• Interact with client teams including marketing and operations regularly
• Support building social and creative briefs and coordinate with interdisciplinary team to prepare well informed community management strategies around cultural moments
• Be able to successfully navigate crisis communication execution as needed
• Monitor social media platforms and respond to and escalate audience comments as need (this could include, but is not limited to: Facebook, Threads, Instagram, Messenger, TikTok, X, and YouTube)
• Collaborate with analysts and media planners to report on channel results – community specific data
• Keep up to date and provide recommendations on cultural events, news stories, social trends that may impact audience interaction with our clients’ brands

What You’ll Need

• 1-3 years of experience in social marketing and/or community management
• Experience with leveraging social publishing tools/platforms (such as Brandwatch, Khoros, Sprinklr, etc.)
• Experience and confidence as a social and community copywriter
• Growth mindset to learn the client’s business and start to be able to connect business challenges with community strategies/tactics
• Ability to work effectively, proactively, and seamlessly amongst an integrated agency team
• Superior communication, organizational and time management skills with a proven ability to independently manage multiple priorities in a fast-paced environment
• Analytical skills and spreadsheet capabilities to be able to track/share out community-based insights
• Client-facing experience with a comfort level for engaging with key senior decision-makers from both the client and agency sides