You will be working in an office environment from Monday to Friday as part of the Thermo Fisher Scientific team. Your role will involve reviewing, analyzing, and distilling complex data across platforms to provide recommendations to the MarCom and content teams in order to define or alter strategies across channels. Your data-driven insights will play a crucial role in helping the team create actionable strategies for the audiences. - **Marketing Automation & CRM:** Optimize and execute campaigns using Eloqua, Salesforce, and other marketing automation platforms to enhance engagement and conversions. This will include lead generation efforts under the leadership of the Sr. Manager of MarCom. - **Email Marketing Strategy:** Build and optimize email campaigns, nurture journeys, workflows, and conduct A/B testing to improve lead generation and customer retention. - **User Journey Mapping:** Assist in developing, analyzing, and enhancing customer journeys across digital touchpoints to ensure a personalized and seamless experience. - **Data & Analytics:** Utilize data visualization tools and CRM reporting to analyze marketing performance, customer segmentation, and campaign ROI. - **Cross-Functional Collaboration:** Collaborate closely with the Global Downstream Marketing team to support omnichannel strategies and insights-driven decision-making. **Qualifications Required:**
Bachelor's degree in digital marketing or a related field. **Experience Required:**
3-5+ years of experience in marketing automation, CRM, or digital marketing technology roles, preferably in healthcare or life sciences. - Expertise in Eloqua, Salesforce, and experience with other automation tools (Marketo, etc.). **Preferred Skills:**
Experience with AI-driven marketing tools and predictive analytics. - Basic knowledge of HTML/CSS for email and landing page optimization. - Certification in Eloqua, Salesforce Marketing Cloud, or Adobe Analytics is a plus. - Demonstrated ability to manage multiple projects with competing deadlines. - Healthcare experience is preferred. **Knowledge, Skills, Abilities:**
Excellent English communication skills and ability to collaborate across teams. - Strong problem-solving skills and ability to work in a fast-paced, highly regulated environment. - Ability to translate complex data into actionable insights and strategy recommendations. - Strong time management, organizational, planning, and prioritization skills. - Team player with a positive attitude and attention to detail. - Experience in agile methodology within a marketing organization is a plus. You will be working in an office environment from Monday to Friday as part of the Thermo Fisher Scientific team. Your role will involve reviewing, analyzing, and distilling complex data across platforms to provide recommendations to the MarCom and content teams in order to define or alter strategies across channels. Your data-driven insights will play a crucial role in helping the team create actionable strategies for the audiences. - **Marketing Automation & CRM:** Optimize and execute campaigns using Eloqua, Salesforce, and other marketing automation platforms to enhance engagement and conversions. This will include lead generation efforts under the leadership of the Sr. Manager of MarCom. - **Email Marketing Strategy:** Build and optimize email campaigns, nurture journeys, workflows, and conduct A/B testing to improve lead generation and customer retention. - **User Journey Mapping:** Assist in developing, analyzing, and enhancing customer journeys across digital touchpoints to ensure a personalized and seamless experience. - **Data & Analytics:** Utilize data visualization tools and CRM reporting to analyze marketing performance, customer segmentation, and campaign ROI. - **Cross-Functional Collaboration:** Collaborate closely with the Global Downstream Marketing team to support omnichannel strategies and insights-driven decision-making. **Qualifications Required:**
Bachelor's degree in digital marketing or a related field. **Experience Required:**
3-5+ years of experience in marketing automation, CRM, or digital marketing technology roles, preferably in healthcare or life sciences. - Expertise in Eloqua, Salesforce, and experience with other automation tools (Marketo, etc.). **Preferred Skills:**
Experience with AI-driven marketing tools and predictive analytics. - Basic knowledge of HTML/CSS for email and landing page optimization. - Certification in Eloqua, Salesforce Marketing Cloud, or Adobe Analytics is a plus. - Demonstrated ability to manage multiple projects with competing deadlines. - Healthcare experience is preferred. **Knowledge, Skills, Abilities:**
Excellent English communication skills and ability to collaborate across teams. - Strong problem-solving skills and ability to work in a fast-paced, highly regulated environment. - Ability to translate complex data into actionable insights and strategy recommendations. - Stro
