How will your role help us transform hope into reality?
The Director, US Patient Marketing is a critical role responsible for shaping how the AYVAKIT (avapritinib) brand connects with patients and caregivers across the treatment journey. This individual translates the core consumer strategy and narrative into clear, cohesive branded experiences that drive engagement, consideration and long-term connection to the brand. Operating within a highly cross-functional environment, this role partners closely with omnichannel, patient engagement, and broader commercial stakeholders to ensure branded strategy is consistently and effectively activated. Success in this role requires strong strategic thinking, the ability to translate data and insights into clear decisions and a focus on driving measurable impact and return on investment. The individual must be able to influence across stakeholders to drive alignment and momentum and identify new approaches to strengthen branded patient engagement and business impact. This role reports to the US Direct-to-Patient Team Lead within the Commercial organization. AYVAKIT is approved to treat patients with the treatment of adults with unresectable or metastatic GIST harboring PDGFRA D842V mutation (2020) and Advanced Systemic Mastocytosis (2021). AYVAKIT has the potential to become a standard of care in systemic mastocytosis with an anticipated filing in nonadvanced systemic mastocytosis in the second half of 2022.
What will you do?
Lead the development and stewardship of the branded patient journey, including messaging strategy and overall experience design across patient-facing touchpoints, ensuring alignment with the overall consumer strategy and AYVAKIT core narrative
Own the development and execution of core branded initiatives, including campaigns, patient materials and onboarding experiences, ensuring alignment to the patient journey strategy and business objectives
Define branded success metrics and translate insights and performance data into strategic decisions, driving ongoing optimization and measurable business impact
Guide branded omnichannel strategy in partnership with omnichannel lead, ensuring consistent messaging, effective activation and impact across key channels
Own and evolve the branded messaging architecture, including core claims, and content strategy, ensuring ongoing differentiation, clarity and consistency
Identify critical moments and barriers within the patient journey and develop strategies to drive engagement, consideration, and persistence
Support the US annual brand planning process, including development of the branded tactical roadmap, ensuring alignment to business priorities and patient strategy
Lead agency partners and collaborate closely with internal team members, providing clear direction, feedback, and decision-making to drive high-quality execution and reduce rework
Represent branded strategy in cross-functional and leadership settings, clearly articulating rational to drive alignment and accelerate decision making
Act as a thought partner in advancing consumer innovation and future growth opportunities, identifying new ways to strengthen engagement and drive business impact
Perform other responsibilities as assigned. What minimum qualifications do we require?
BA/BS degree required
Minimum of 8 years of experience in the biotech/pharmaceutical industry, including direct involvement in marketing, sales, or market development activities. Previous in-line marketing experience a must. - Required travel: Up to 25%
What additional qualifications will make you a stronger candidate?
Advanced degree, MBA, or other equivalent experience preferred
Experience owning patient-facing marketing strategy and execution for pharmaceutical or biotech products in the US; Expertise in branded strategy development, including patient journey design, messaging architecture and campaign development
Demonstrated ability to translate patient insights, market research and data into clear strategic direction
Experience working within omnichannel environments, ensuring effective pull-through of strategy across digital, media and patient engagement channels
Strong understanding of performance measurement and analytics, with the ability to connect marketing activities to patient behavior and business outcomes
Demonstrated track record of leading agency partners and driving high-quality strategic and creative output
Proven ability to influence without authority and work cross-functionally to align and deliver brand strategy
Strong written and communication skills with the ability to clearly articulate strategy and rationale
Ability to operate independently in a fast-paced environment, balancing multiple priorities while maintaining strategic clarity
Flexibility and the ability to adapt strategy and approach in response to evolving business needs
Launch experience and commercialization of new products preferred
Motivated by patient focus, urgency and personal commitment to high performance, results and compliance. - Commitment to our Core Values: Patients First, Thoughtfulness, Urgency, Trust, Optimism
Why Blueprint?
At Blueprint Medicines, patients are our purpose. Their needs ignite our innovation, fuel our urgency and inspire us to go further - faster. We bet on bold people who want to grow, push boundaries and lead meaningful change. Here, you’ll do the most impactful work of your career - because our commitment to changing lives isn’t just what we do, it’s who we are. Patients are waiting. Are you ready to make the leap? Compensation and Benefits
The base salary hiring range for this position will be $215,000 -- $265,000.* Actual base salary offered for this position will be based on a number of job-related factors, including, but not limited to: experience (including skills and competencies), education, training and internal equity.
