Associate Director / Director, Patient Marketing

Patient Strategy

• Develop and execute a comprehensive U.S. patient marketing strategy across the product lifecycle, including unbranded disease awareness and branded campaigns
• Maintain and continuously refine the patient journey by identifying new inflection points, emotional hurdles, and barriers to treatment through ongoing insights collection
• Lead patient-focused market research, in collaboration with the market insights team, to ensure all brand messaging resonates with the lived experience of patients with desmoid tumors

Resource and Digital Ecosystem Development

• Lead the creation of all patient-facing materials (i.e., patient discussion guide, patient starter kit) and partner closely with the HCP Marketing Lead to ensure patient resources are effectively utilized by the field in the clinical setting
• Design and implement an integrated digital ecosystem (e.g., branded patient websites, paid search, social, CRM, programmatic) that supports education, activation, and treatment adherence
• Establish foundational metrics/KPIs and optimize performance in real-time

Leadership and Collaboration

• Lead the internal integration of patient insights across the organization, partnering with cross-functional teams to bridge the gap between clinical data and patient experience, ensuring a seamless and unified brand journey
• Partner with patient services and market access teams to build messaging and support tools that address affordability, reimbursement, and treatment continuity
• Coordinate with the Patient Advocacy team to ensure brand strategies align with the broader goals of the desmoid tumor community

Qualifications

• Bachelor’s degree required; Advanced degree (e.g., PharmD, MBA) preferred
• Oncology launch experience required
• 7+ years of experience in pharmaceutical, biotech, or healthcare marketing, with a strong focus on patient marketing
• Proven success in digital patient marketing (web, social, SEO/SEM, CRM, and paid media strategy) and media planning and execution
• Deep understanding of the patient journey and emotional drivers of behavior in rare oncology disease populations
• Experience collaborating with patient services (patient advocacy and PSP) to develop aligned messaging and support tools
• Demonstrated ability to thrive in a fast-paced biotech environment
• Ability to travel ≥20%, including occasional weekends

Knowledge and Skills

• Ability to build clear and differentiated patient-friendly messaging to convey clinical benefit
• Strong analytical and problem-solving skills, with the ability to leverage market research and performance data to inform decisions and optimize impact
• Strong project management and operational execution skills; able to manage multiple workstreams and launch-critical deadlines in a fast-paced environment
• Excellent communication, storytelling, and presentation skills—able to simplify complex clinical information for varied audiences
• Experience managing agencies/vendors, budgets, and complex project plans with strong operational rigor and attention to detail
• Strong understanding of MLR/PRC processes, claims substantiation, and OPDP regulations
• Strong cross-functional leadership skills, including the ability to influence without authority