As an Advanced Salesforce Marketing Cloud Development Lead at our company, you will be responsible for architecting, building, and optimizing complex multi-channel automation, personalization, and integration solutions. Your role will involve technical leadership, solution engineering, code reviews, platform integration, performance tuning, and governance. You will lead a team of SFMC developers/engineers and collaborate with various teams to deliver high-performing journeys, automations, personalization experiences, and data-driven campaigns across email, SMS, push notifications, and real-time triggers. **Key Responsibilities:**
Architect, design, and deliver end-to-end Salesforce Marketing Cloud solutions across various modules such as Journey Builder, Automation Studio, Email Studio, Mobile Connect, Mobile Push, Cloud Pages, Marketing Cloud Personalization, and Marketing Cloud Intelligence. - Lead the technical design of scalable contact models, subscriber architectures, send classifications, and attribute group frameworks in alignment with enterprise data strategies. - Design and implement event-driven and real-time personalization solutions using different tools and services. - Lead hands-on development using advanced scripting languages, APIs, and SQL for segmentation, transformations, and automation workflows. - Build Cloud Pages applications, custom preference and consent management centers, reusable SFMC libraries, utilities, and coding frameworks. - Develop and manage custom-triggered email and multi-channel messaging solutions through integrations. - Architect and oversee integrations between Salesforce Marketing Cloud and other platforms. - Define and optimize data pipelines, contact ingestion patterns, send log data models, and automation feeds. - Conduct code reviews, enforce development standards, ensure platform governance, and lead a team of developers and engineers. **Qualifications Required:**
8-12 years of relevant experience in Salesforce. - Proficiency in Journey Builder, Automation Studio, Email Studio, MobileConnect, MobilePush, CloudPages, Marketing Cloud Personalization, and Marketing Cloud Intelligence. - Experience with scripting languages, SQL, and API-based integrations. - Strong understanding of data modeling, contact ingestion strategies, and marketing data governance. - Experience leading technical teams and working closely with cross-functional stakeholders. - Salesforce Marketing Cloud certifications and experience in large enterprise environments are preferred. Persistent offers a competitive salary and benefits package, a culture focused on talent development, opportunities for growth, company-sponsored education, and certifications. Employee engagement initiatives, insurance coverage, and a values-driven, people-centric, and inclusive work environment are some of the additional benefits you can enjoy while working with us. Persistent is committed to fostering diversity and inclusion in the workplace. We welcome applications from all qualified individuals and support hybrid work, flexible hours, and accessibility-friendly offices to accommodate diverse lifestyles and needs. If you have specific requirements or disabilities, please inform us during the application process or at any time during your employment. At Persistent, we are dedicated to unleashing your full potential and provide an equal opportunity, discrimination-free work environment for all employees. As an Advanced Salesforce Marketing Cloud Development Lead at our company, you will be responsible for architecting, building, and optimizing complex multi-channel automation, personalization, and integration solutions. Your role will involve technical leadership, solution engineering, code reviews, platform integration, performance tuning, and governance. You will lead a team of SFMC developers/engineers and collaborate with various teams to deliver high-performing journeys, automations, personalization experiences, and data-driven campaigns across email, SMS, push notifications, and real-time triggers. **Key Responsibilities:**
Architect, design, and deliver end-to-end Salesforce Marketing Cloud solutions across various modules such as Journey Builder, Automation Studio, Email Studio, Mobile Connect, Mobile Push, Cloud Pages, Marketing Cloud Personalization, and Marketing Cloud Intelligence. - Lead the technical design of scalable contact models, subscriber architectures, send classifications, and attribute group frameworks in alignment with enterprise data strategies. - Design and implement event-driven and real-time personalization solutions using different tools and services. - Lead hands-on development using advanced scripting languages, APIs, and SQL for segmentation, transformations, and automation workflows. - Build Cloud Pages applications, custom preference and consent management centers, reusable SFMC libraries, utilities, and coding frameworks. - Develop and manage custom-triggered email
