**Job Description**
ADP is looking for a Lead Developer, Salesforce Marketing Cloud. If you are empathetic to client needs and inspired by transformation, impacting the lives of millions daily, and seeking a dynamic, inclusive team environment emphasizing collaboration and belonging, this role may be for you. As a Salesforce Marketing Cloud Lead Developer, you will focus on backend development, data flows, platform configuration, and automation to enable marketers to work efficiently and at scale. **Role Overview:**
Design and optimize data architecture including Data Extensions, Contact Builder, and Subscriber models. - Build and maintain complex automations using Automation Studio for data import, movement, transformation, and export. - Develop SQL queries for data segmentation, filtering, and manipulation within SFMC. - Implement data retention policies and archival strategies for storage cost management. - Create and maintain data relationships, attribute groups, and contact data models. - Design scalable data models supporting multi-brand, multi-region marketing operations. - Optimize query performance and automation efficiency for large-scale data processing. - Implement data validation rules and quality checks to ensure data integrity. - Manage data imports from FTP, API, and file drop locations. - Develop reusable components supporting journey and email building. - Build responsive email templates using HTML, CSS, AMPscript, and SSJS. - Create dynamic content and personalization logic with AMPscript and Guide Template Language (GTL). - Develop custom CloudPages, landing pages, and preference centers with advanced functionality. - Build custom Journey Builder activities using Node.js and SFMC SDK. - Implement advanced scripting solutions for complex business logic and data manipulation. - Create reusable code libraries and documentation for team efficiency. - Develop custom solutions for A/B testing, dynamic content rendering, and personalization at scale. - Build Einstein AI-powered recommendations and predictive content solutions. - Create and manage API integrations between SFMC and external systems. - Develop REST and SOAP API solutions for real-time and batch data synchronization. - Build webhook listeners and event-driven integrations for real-time marketing triggers. - Implement Marketing Cloud Connect (MCC) for Salesforce CRM integration. - Develop custom integrations with third-party platforms. - Create API authentication mechanisms and manage credentials. - Monitor API usage, rate limits, and performance to prevent throttling. - Build error handling, logging, and retry mechanisms for robust integrations. - Develop middleware solutions using MuleSoft, SnapLogic, or custom Node.js applications. - Administer and manage Salesforce Marketing Cloud platform and studios. - Manage user access, roles, permissions, and security policies. - Configure and maintain platform settings, IP warming, sender authentication, and deliverability configurations. - Design and build complex, multi-channel customer journeys using Journey Builder. - Implement advanced journey logic, decision splits, wait activities, and engagement splits. - Create triggered journeys based on real-time events and behavioral data. - Optimize journey performance through A/B testing and analytics review. **Qualification Required:**
8+ years in marketing technology, digital marketing, AdTech, and Salesforce Marketing Cloud technologies. - Advanced proficiency in AMPscript, SSJS, and Marketing Cloud APIs. - Strong experience with Automation Studio, Data Views, and SQL within SFMC. - Working knowledge of data modeling, ETL processes, and relational databases. - Experience in building custom Journey Builder activities and server-side solutions. - Familiarity with Git, CI/CD workflows, and scripting tools like Node.js, Python. - Understanding of SFMC security best practices and governance. - Exposure to Salesforce Data Cloud and integrating Data Cloud outputs into Marketing Cloud journeys. - Hands-on experience with marketing automation platforms like Eloqua, Marketo, or similar tools. - Proficiency in AdTech Stack tools such as Google Analytics 4, Google Tag Manager, CM360, and paid media platform integrations. Apply now to join ADP and be a part of a global leader in HR technology committed to diversity, equity, and inclusion. **Job Description**
ADP is looking for a Lead Developer, Salesforce Marketing Cloud. If you are empathetic to client needs and inspired by transformation, impacting the lives of millions daily, and seeking a dynamic, inclusive team environment emphasizing collaboration and belonging, this role may be for you. As a Salesforce Marketing Cloud Lead Developer, you will focus on backend development, data flows, platform configuration, and automation to enable marketers to work efficiently and at scale. **Role Overview:**
Design and optimize data architecture including Data Extensions, Contact Builder, and Su