321 is a full-funnel creative agency built for brands that operate in complex, regulated industries — healthcare, insurance, legal services, home services, and entertainment. We're a fully remote, AI-first team that combines strategic creative with CRM infrastructure, performance marketing, and social media to drive real business outcomes for our clients. We don't just make content — we build systems that perform. Our clients include nationally recognized brands across healthcare, home services, and entertainment, and we hold ourselves to the standard that every piece of work we put into the world should be measurable, meaningful, and built to scale. WHAT YOU'LL DO
Department Leadership & Team Development
Lead, manage, and grow the social media department — including strategists, content creators, and channel specialists
Set the team's operating model: workflows, content calendars, approval processes, and output standards
Conduct regular 1:1s and performance reviews, providing strategic coaching and career development support
Partner with the Director of Client Strategy to ensure social deliverables align with client goals and account strategy
Serve as the escalation point for social-related client questions, challenges, or strategic pivots
Social Strategy & Content Excellence
Own the agency's approach to organic social strategy across platforms: Instagram, TikTok, Facebook, LinkedIn, YouTube, Pinterest, and emerging channels
Develop platform-specific content frameworks tailored to each client's audience, industry, and brand voice
Set standards for content quality, brand safety, and creative consistency across all client accounts
Stay ahead of algorithm changes, platform updates, and cultural trends — and translate those into actionable strategy for the team
Lead social audits, competitive analyses, and channel assessments for new and existing clients
Performance & Analytics
Define KPIs and reporting frameworks for social performance across the client portfolio
Oversee monthly and quarterly social reporting, ensuring insights are clear, actionable, and tied to client business goals
Use data to guide content iteration, posting cadence, and format experimentation
Collaborate with the paid media team on social content that supports paid campaigns and retargeting efforts
Cross-Functional & Client Collaboration
Partner with Creative on visual content standards, campaign conceptualization, and brand-consistent execution
Collaborate with CRM and paid media teams to ensure social content supports the full funnel
Participate in client-facing strategy presentations, QBRs, and new business pitches
Support new client onboarding by establishing social strategy foundations and early content direction
Champion the integration of AI tools into content planning, social listening, and efficiency workflows
WHAT YOU HAVE
8+ years of experience in social media strategy and management, with at least 2 years in a department or team leadership role
Proven track record managing social media for multiple client accounts simultaneously in an agency environment
Deep platform expertise across Instagram, TikTok, Facebook, LinkedIn, YouTube, and Pinterest — including content formats, algorithms, and analytics tools
Experience developing social strategies for regulated industries (healthcare, legal, financial services, home services) is a strong plus
Strong content sensibility: you know what makes content stop the scroll, build community, and drive action
Excellent communication and presentation skills — able to translate strategy to clients and inspire a creative team
Proficiency in social media management platforms (Later, Sprout Social, Hootsuite, or similar) and analytics tools
Comfort with AI-assisted content tools and a proactive approach to integrating them into workflows
Strong organizational skills and the ability to manage multiple priorities across a remote, fast-moving team
Bachelor's degree in Marketing, Communications, Journalism, or a related field — or equivalent demonstrated experience
REPORTING STRUCTURE
The Director of Social Media reports directly to the SVP of Strategy and is a member of the agency's senior leadership team. This role directly manages the Social Media department, including strategists, content creators, and any specialist contractors supporting social execution. COMPENSATION
Salary Range: $100,000 – $115,000 annually, based on experience
321 uses a structured compensation framework aligned to role scope, department impact, and agency revenue contribution. Salary placement within range is based on demonstrated experience and leadership depth. Performance bonus eligibility applies at the director level.
