Director of Content Marketing

Ministry Brands is looking for a Director of Content Marketing to join our growing team!   Who we are Ministry Brands is a leading provider of SaaS operational management systems, payments platforms, digital engagement tools and background screening solutions for faith-based, non-profit and for-profit organizations. We serve more than 95,000 customers as a trusted partner in digital transformation and enablement – advancing missions, driving efficiencies, and building engaged communities for more than four decades. The diverse and real-world experiences of our team members serving their communities makes us stronger together and enhances our ability to advance digital transformation for the greater good. The following locations in the Southeast region are approved remote working locations for this role: Georgia, Tennessee, North Carolina, South Carolina, Alabama, Mississippi, and Florida. Position Overview You will run content like a business inside marketing, directly responsible for how content drives pipeline, conversion, and revenue across the organization. The Director of Content Marketing is a strategic and hands-on leader responsible for building and operating a high-performing content engine that fuels demand generation, customer acquisition, and expansion. This is a player-coach role where you will set the vision, lead a team, and execute high-impact work. You will partner closely with Demand Generation, Product Marketing, Lifecycle Marketing, and Sales to ensure content is fully embedded into revenue-driving programs. What You Own You are accountable for building and operating a content engine that drives pipeline, improves conversion, and fuels customer growth across the business. You own both strategy and execution across: Content Marketing Strategists (portfolio-aligned) SEO / GEO Social Media & Community Editorial & Copywriting PR Firm (external) You are responsible for how these functions work together as a unified content and distribution engine that drives measurable business results. What You'll Do Content Strategy & Revenue Alignment Define and own the content strategy aligned to demand generation priorities and revenue targets Ensure content supports pipeline creation, conversion, and customer expansion across the full funnel Partner with Demand Generation to embed content into integrated campaigns and always-on programs Align content plans to GTM initiatives, campaign calendars, and portfolio priorities Ensure content is not a support function, but a core driver of the demand generation engine Lead & Scale the Content Team Lead and develop a team of content strategists and specialists across SEO/GEO, social, and editorial Oversee social, editorial, and PR execution to ensure alignment and performance Establish clear roles, workflows, and standards across the team Build a scalable, high-performing content engine that operates proactively, not reactively Content Execution Personally contribute to high-impact content including campaigns, thought leadership, and conversion-focused assets Lead from the front, stepping into execution when needed to ensure quality, speed, and impact Guide the creation of campaign content, landing pages, nurture programs, and sales enablement materials Ensure all content is built to drive engagement, conversion, and revenue outcomes Demand Generation Partnership Work directly with Demand Generation Managers to drive pipeline across portfolios Ensure content supports conversion across lead → opportunity → closed-won Partner with Performance & Customer Marketing on always-on demand generation and customer marketing programs Support Lifecycle Marketing with content that drives engagement, retention, and expansion Content & Distribution Ownership Content Strategy Own the end-to-end content strategy across all portfolios, aligned to demand generation, lifecycle marketing, and revenue goals Define how content supports the full funnel, from awareness to conversion to expansion Translate product positioning and GTM priorities into scalable content plans and campaign frameworks Establish content priorities, themes, and editorial direction based on business goals and performance data Ensure content is mapped to key audiences, personas, and stages of the buyer journey Create a repeatable content engine that supports campaigns, always-on programs, and lifecycle marketing Continuously refine strategy based on performance insights, pipeline impact, and evolving market needs SEO / GEO Own organic growth strategy across SEO and generative search (GEO), driving visibility, intent capture, and inbound demand Manage and develop the SEO/GEO Manager to improve performance across traditional and AI-driven search Ensure all content is optimized for discoverability, ranking, and conversion Editorial & Copywriting Own editorial quality, voice, and messaging consistency across all content Ensure content is clear, compelling, and conversion-focused Guide the development of high-performing content across campaigns, website, and sales enablement Social Media & Community Own social media and community strategy to drive distribution, engagement, and audience growth Ensure consistent brand presence and messaging across all channels Turn content into ongoing interaction with prospects and customers PR & External Communications Manage and guide the PR firm to ensure alignment with positioning, messaging, and business priorities Drive awareness and credibility through coordinated PR efforts Ensure PR is integrated into campaigns and overall content strategy Cross-Functional Collaboration Partner with Product Marketing to translate positioning and messaging into market-ready content Work with Creative & Brand to ensure content is visually compelling and aligned to brand standards Collaborate with Marketing Intelligence to measure performance and continuously optimize Align closely with Demand Gen, Customer, Lifecycle, and Sales to ensure content is driving measurable outcomes What You'll Be Measured On Pipeline & Revenue Impact Measurable contribution to pipeline creation and revenue across campaigns and portfolios Impact on opportunity creation, deal acceleration, and closed-won revenue Effectiveness of content within integrated campaigns and always-on programs Conversion Performance Improvements in conversion rates across the funnel (lead → opportunity → closed-won) Performance of content in driving engagement, conversion, and revenue outcomes Contribution to shorter sales cycles through improved buyer engagement Demand Generation Impact Effectiveness of content in supporting pipeline creation across portfolios Performance within demand generation campaigns, paid programs, and customer marketing efforts Alignment and contribution to always-on and lifecycle-driven marketing programs Organic Growth & Inbound Demand Growth in organic traffic and inbound pipeline driven by content SEO performance, keyword rankings, and share of search Visibility and performance in generative search (GEO) Team Performance Quality, consistency, and scalability of content output across portfolios Speed to market and alignment to campaign timelines Ability to operate as a high-performing, proactive team Cross-Functional Impact Effectiveness of partnerships with Demand Gen, PMM, Lifecycle, and Sales Alignment to GTM priorities and campaign needs Contribution to overall marketing performance and efficiency What Success Looks Like Content is fully embedded into demand generation and lifecycle programs Campaigns consistently outperform due to strong content execution Pipeline growth is supported and accelerated by content across all funnel stages Organic and inbound demand become meaningful drivers of pipeline Sales teams actively use content to drive engagement and conversion Content operates as a strategic growth lever, not a support function Who You Are Strategic leader who understands how content drives pipeline and revenue Hands-on operator who can execute high-quality work when needed Deep experience in B2B SaaS demand generation and content marketing Data-driven mindset focused on outcomes over outputs Strong cross-functional collaborator with the ability to influence across teams Experienced in SEO and evolving search trends, including generative search Passionate about building content that drives engagement, conversion, and growth Benefit offerings designed to promote a life of balance!     At Ministry Brands, we recognize that your career is just one important piece of your dynamic life. We offer a robust range of benefit offerings designed to cultivate a lifestyle of balance and personal success.    Robust healthcare options – Employees have several healthcare options to choose from in order to find what works best for them.  Flexible paid time off – There is no perfect, one size fits all balance between work and home. We provide flexible work schedules, PTO for vacation, and up to 80 hours of paid sick/safe leave. We also feature 11.5 days of fully paid holidays!   Paid parental leave – Adding a new child to the family is a big adjustment! We provide the time and income to allow parents to adjust to their new normal in the healthiest way possible.   Mental health support – Ministry Brands is a stigma free company with the National Alliance on Mental Illness. Associates are supported through an Employee Assistance Program which provides access to in-person or virtual counseling at no cost.   Professional development reimbursement – Ministry Brands aims to support your professional development and empower you to drive your career by providing financial assistance to our associates seeking to further their education and career. Employee Recognition & Rewards - At Ministry Brands, we use Nectar to celebrate achievements and strengthen our culture of recognition. This social platform empowers employees to send meaningful kudos, award points redeemable for rewards, and highlight contributions that exemplify our values. Through Nectar, we foster engagement and appreciation while providing tangible ways to recognize great work. Ministry Brands is committed to acknowledging and valuing our employee differences and to creating an environment in which every individual's unique strengths and abilities are developed and valued. Our employees share in the responsibility for creating this environment and demonstrate mutual respect and acceptance in the workplace. We welcome everyone and are dedicated to creating a culture where all our employees have equal opportunity to be heard and reach their full potential.   Ministry Brands is proud to be an Equal Employment Opportunity Employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Ministry Brands is a leading provider of SaaS operational management systems, payments platforms, digital engagement tools and background screening solutions for faith-based, non-profit and for-profit organizations. We serve more than 95,000 customers as a trusted partner in digital transformation and enablement – advancing missions, driving efficiencies, and building engaged communities for more than four decades. The diverse and real-world experiences of our team members serving their communities makes us stronger together and enhances our ability to advance digital transformation for the greater good. Ministry Brands is committed to acknowledging and valuing our employee differences and to creating an environment in which every individual's unique strengths and abilities are developed and valued. Our employees share in the responsibility for creating this environment and demonstrate mutual respect and acceptance in the workplace. We welcome everyone and are dedicated to creating a culture where all our employees have equal opportunity to be heard and reach their full potential.