Brand Content and Engagement Specialist

Key Responsibilities:

• Design high-quality static posts, carousels, stories, and reels for Instagram that align with our brand aesthetic
• Shoot and edit short-form video content optimized for Instagram, including reels, transitions, tutorials, and product reveals
• Create motion graphics and basic animations to enhance content quality
• Develop seasonal campaign visuals, launch creatives, and promotional materials
• Maintain a consistent visual language across all touchpoints such as feed, stories, highlights, and ads
• Plan and manage the monthly Instagram content calendar in collaboration with the marketing team
• Research and implement emerging Instagram trends, audio trends, and content formats relevant to skincare
• Write or assist with captions, content hooks, and basic copy for posts
• Track content performance metrics and use insights to iterate and improve
• Coordinate with influencers and UGC creators for collaborative content shoots and repurposing
• Translate the brand's values, ingredient stories, and product benefits into compelling visual narratives
• Collaborate with the founders and marketing team to develop campaign concepts and creative briefs
• Stay informed about the skincare industry to create credible and relevant content

Qualifications Required:

• 35 years of experience in graphic design and/or video editing, with at least 12 years in a skincare, beauty, wellness, or lifestyle brand