This is a hybrid role. This model requires the ability to work in a hybrid mode from one of our offices in São Paulo (2 times/ week or 8 days/ month) or Porto Alegre (3 times/ week or 12 days/ month). Our WFN culture is designed to foster in-person innovation, collaboration, and connection with team members local and visiting from other global offices. ## The Opportunity
Reporting to the Sr. Manager, Digital Marketing and partnering closely with the Director, Digital Growth & Marketing Operations, the Growth Marketing Manager will:
Own channel performance and P&L accountability across paid search, paid social, programmatic, and emerging platforms. - Serve as a hands-on technical operator with expertise in bid strategies, pacing, targeting, and funnel optimization. - Lead structured experimentation in partnership with creative, content, and data science teams. - Champion the adoption of AI and Agentic AI workflows to accelerate optimization, personalization, and campaign orchestration. - Act as a senior cross-functional partner, influencing creative, content, product, and analytics strategies to maximize growth. - Support the data-insight-action growth using our customer data platform and data intelligence tools. ## Responsibilities
Channel Mastery & Performance
Serve as the technical expert across digital performance platforms: Google Ads, DV360, SA360, LinkedIn Campaign Manager, Meta Ads, RollWorks/AdRoll, DSPs, DMPs & CDPs. - Develop and optimize advanced bid strategies to maximize ROI and efficiency across channels. - Own budgets, pacing, and channel outcomes with accountability for revenue, pipeline, and efficiency. - Identify and scale net-new growth opportunities across emerging platforms, partners, and tactics. ###
Experimentation & Innovation
Build and manage a structured experimentation roadmap across creative, audiences, and messaging. - Partner with data science teams to leverage predictive modeling, incrementality testing, and optimization frameworks. - Integrate AI and Agentic AI workflows into campaign testing, creative optimization, and full-funnel orchestration. - Champion a test-learn-scale culture, converting insights into scalable playbooks. ### Content & Creative Optimization
Collaborate with creative and content teams to drive performance-oriented creative strategies. - Lead A/B and multivariate creative testing to optimize ad effectiveness across platforms. - Apply AI-driven creative generation and audience insights to improve personalization and engagement. ### Analytics & Insights
Use pivot tables, attribution models, and BI tools (Sisense, Data Studio, Adobe Analytics) to analyze performance and drive optimization. - Translate data into actionable insights for senior stakeholders, connecting marketing investments to business outcomes. - Partner with analytics and data science functions to advance measurement and predictive growth strategies. ### Cross-Functional Leadership
Partner across creative, SEO, automation, and product teams to deliver integrated growth campaigns. - Influence executive stakeholders by linking marketing performance with pipeline, revenue, and long-term growth goals. - Mentor junior marketers, building capability in channel execution and experimentation. - Manage agency and vendor relationships to scale impact and efficiency. ## Qualifications
9+ years’ experience in growth/performance marketing, ideally in multi-channel, global organizations. - Proven track record of channel ownership with measurable ROI, revenue, and pipeline outcomes. - Deep experience with Google Ads, DV360, SA360, LinkedIn, Meta, RollWorks, DSPs, DMPs, CDPs. - Expertise in bid strategies, funnel optimization, A/B and creative testing. - Strong analytical foundation: Excel (pivot tables), BI tools (Sisense, Data Studio), attribution models. - Experience working with data science teams on predictive modeling and incrementality testing. - Bachelor’s degree in Business, Marketing, or equivalent (MBA an asset). ## Bonus Points
You’ve worked in a client services environment (e.g., digital agency). - Experience conducting interviews and hiring for your team. - Experience consulting with teams on best practices. Why TELUS Digital?
At TELUS Digital, you'll work with world-class brands like FOX, HBO, PepsiCo, and Domino's, building transformative digital products that impact millions. Our global reach allows you to collaborate with diverse, international teams, solving complex problems and delivering tech-driven solutions that matter. We thrive on engineering excellence, using the latest technologies in cloud computing, AI, machine learning, DevOps, microservices architecture, and data engineering. Our teams embrace Agile methodologies, continuous integration and deployment (CI/CD) pipelines, and a DevOps-first mindset to deliver solutions at scale. In addition to being part of an international and innovative consultancy company, you will have:
A Global Innovation Hub: Be part of an international consultancy at the forefront of technology
Work-Life Harmony: Enjoy flexible hours and autonomy to balance your professional and personal life
Cutting-Edge Tech Playground: Dive into the latest technologies and shape the future of digital solutions
Prestigious Partnerships: Collaborate with world-renowned brands, making a real impact in the market
Growth-Centric Environment: Thrive in our collaborative ecosystem with a clear career development path
Global Exposure: Embrace optional international travel opportunities to broaden your horizons
Some of our benefits:
Health and dental plan
Life insurance
Monthly voucher for meals, culture, education, health and mobility
