Lead Brazil's local marketing strategy across awareness, digital acquisition, and growth channels
Partner with global teams to adapt and execute campaigns locally, while shaping media strategy, partnerships, and market-specific initiatives for Brazil
Own top-of-funnel growth across paid and organic channels, delivering against acquisition, revenue, and payback targets
Define and execute online acquisition strategies across web and app, including paid acquisition channels such as Google, Meta, and TikTok
Drive SEO and organic growth initiatives, app growth and app-store optimisation strategies, and conversion-rate optimisation across key customer journeys
Lead testing and experimentation initiatives to improve conversion rates, channel efficiency, and overall marketing effectiveness
Work closely with Data, Pricing, and Martech teams to turn performance insights into clear optimisation opportunities and scalable growth actions
Lead and develop a team across marketing and performance marketing, setting priorities, establishing operating rhythms, and continuously raising the performance bar
You'll be great for this role if…
Strong track record leading paid and organic acquisition programmes, with hands-on experience across channels such as Google, Meta, and app stores
Experience managing significant media budgets and holding accountability for acquisition and revenue targets
Proficiency in A/B testing tools (such as Optimizely) and data visualisation platforms (such as Tableau)
Familiarity with CMS platforms (ideally Builder.io) and a working knowledge of HTML/CSS to collaborate on landing pages
Fluency in English and Portuguese, with the ability to communicate clearly across local and global teams
Previous leadership experience, with the ability to assess team performance and build a high-functioning group
Why you should join SumUp
🌎 Work on a product used by millions of small businesses across 37 markets, from our São Paulo office
🌈 Be part of an inclusive and collaborative environment where different perspectives are valued
🏖️ 30 days of paid annual leave
🩺 Health and dental insurance (SulAmerica and Careplus)
🍽️ Meal and food vouchers (Pluxee)
🚗 Transportation vouchers
👶 Extended parental leave
💪 Gympass / Wellhub access
🤝 Employee referral programme with additional rewards
🎓 Access to learning and development opportunities across SumUp globally