Lead - Product Marketing Specialist

Key Responsibilities:

• Partner with Product Management to develop foundational messaging architecture and positioning frameworks for Sprinklr Service products. - Define global go-to-market strategy and create scalable frameworks that can be adapted across regions and market segments. - Develop core value propositions, messaging pillars, and competitive differentiation strategies for the Service portfolio. - Lead product launch frameworks and establish best practices for Service product introductions globally. - Own release marketing communications for Service products and support customer training teams to enhance adoption and usage. - Own corporate-level positioning for Sprinklr Service across key buying personas. - Conduct primary market research, customer interviews, and competitive analysis to inform Service positioning and strategy. - Build authoritative thought leadership in CCaaS and customer service markets through strategic content development and industry engagement. - Develop comprehensive Bill of Materials (BOM) strategy for Service products, establishing content hierarchies and asset priorities. - Own Service-focused website messaging strategy and ensure consistent positioning across all corporate touchpoints. - Act as internal consultant within the marketing organization, informing and guiding Service-focused messaging and campaign strategy. Qualifications Required:

• 7+ years of B2B SaaS product marketing experience with deep expertise in CCaaS, Contact Center, or Customer Service technology markets. - Proven track record in developing positioning frameworks and messaging architecture that can scale across organizations. - Strong storytelling and exceptional communication skills; ability to clearly convey complex customer service solutions to diverse audiences. - Demonstrated success in taking customer service/contact center products to market and executing structured GTM strategies. - Highly analytical, data-driven, and comfortable working with numbers to drive strategic decisions in competitive service markets. - MBA not mandatory but preferred. Role Overview: Sprinklr is the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), empowering brands to deliver extraordinary experiences at scale across every customer touchpoint. By combining human instinct with the speed and efficiency of AI, Sprinklr helps brands earn trust and loyalty through personalized, seamless, and efficient customer interactions. Sprinklrs unified platform provides powerful solutions for every customer-facing team spanning social media management, marketing, advertising, customer feedback, and omnichannel contact center management enabling enterprises to unify data, break down silos, and act on real-time insights. Today, 1,900+ enterprises and 60% of the Fortune 100 rely on Sprinklr to help them deliver consistent, trusted customer experiences worldwide. Key Responsibilities: