Principal Business Development Manager, Affiliate Program & KOL

OKX will be prioritising applicants who have a current right to work in Singapore, and do not require OKX's sponsorship of a visa.

What You'll Be Doing

• Own the overall affiliate growth strategy for the US, EEA and other regulated markets, aligned with company-level acquisition, activation, and ROI goals. - Define affiliate growth as a product capability, including segmentation, commercial models and funnel design
• Translate growth strategy into a clear product roadmap, experimentation plan, and success metrics. - Regulated-Market Execution & Compliance-Aware Scaling
• Partner Acquisition & Ecosystem Leadership. Build, scale, and manage a diverse affiliate ecosystem, including major affiliate networks, KOLs, communities and publishers. - Data-Driven Performance & Optimization: Own core performance metrics across the funnel: CAC, LTV, ROI, activation rate, trading conversion, and GMV contribution. - Partner with Data and Product teams to ensure clean attribution, reliable tracking, and actionable insights. - Cross-Functional Leadership: Work closely with Product, Engineering, Data, Design, Content, and Marketing to ship high-converting results. - People Management & Team Building

What We Look For In You:

Core Requirements

• 8+ years of experience in growth, affiliate, partnerships, or product-led growth roles, at a leading crypto exchange. - Proven experience owning affiliate or partnership growth end-to-end, including strategy, execution, and results. - Strong product mindset — you think in systems, funnels, and scalability, not just campaigns. - Demonstrated success being measured against hard business metrics (GMV, ROI, revenue, CAC).