Strategic Alliance Marketing Manager

Strategic thinking and GTM planning. - Partner and stakeholder management. - Content marketing and storytelling. - Campaign management and execution. - Data analysis and performance optimization. - Strong communication and collaboration skills. - Project management and organizational excellence. Role Overview: You will be a part of the Ecosystem Marketing team at HCLTech, where you will serve as a Senior Manager Tech OEM Marketing. Your primary responsibility will be to drive strategic marketing initiatives for key technology OEM partnerships. This role will involve developing and executing joint go-to-market (GTM) strategies, enhancing partner engagement, and activating the market across priority OEM alliances. Your work will play a crucial role in aligning business strategies, partner ecosystems, content creation, and integrated marketing execution to achieve measurable impact. Key Responsibilities:

Own and drive marketing strategy and execution for Tech OEM partnerships to support business growth priorities. - Develop and implement joint GTM plans, campaigns, and initiatives with partners to boost solution adoption and pipeline growth. - Ensure GTM readiness by aligning messaging, assets, campaigns, and field enablement activities. - Collaborate closely with Tech OEM partners, alliance teams, business leaders, and sales stakeholders to align on priorities and outcomes. - Build and nurture strong executive-level partner relationships to drive co-marketing opportunities and investments. - Lead the development of high-quality content across various channels such as blogs, social media, email campaigns, whitepapers, case studies, and videos. - Translate complex technology offerings into clear and compelling messaging and narratives. - Drive integrated campaigns encompassing internal enablement and external market activation. - Support events, partner activations, roundtables, and industry engagements to enhance visibility and engagement. - Track and analyze campaign performance, ROI, and pipeline impact to optimize strategies. - Stay updated on industry trends, competitive landscape, and partner ecosystem dynamics. - Mentor and manage a small, high-performing team, fostering innov