Senior Product Manager - Demand

Most travel businesses on WeTravel are small to medium businesses, and their number one priority is growing sales. That starts at the top of the funnel: turning interest into qualified leads. This is where most of them struggle. Most organizers aren't growth experts, and even the ones who are good at it spend their time stitching together five different tools: a website builder somewhere, an email tool somewhere else, an ad agency, lead capture widgets, and analytics from yet another place. It's fragmented, expensive, and slow. We think WeTravel can do much of this for them. We have the trip data, the customer relationships, and the AI capabilities to make demand generation simpler, more integrated, and more effective than any patchwork they could assemble on their own. That's what this role is here to build. ## An Ideal Candidate

Has a track record of exceptional results and a well-rounded PM skillset, especially the ability to break down ambiguous problems and drive high-velocity execution towards revenue outcomes. Must-haves:

• 7+ years in product management with at least 2–3 years in growth, acquisition, marketing tech, or CRM/lifecycle-adjacent products. - A track record of productizing services or scaling a pilot into a real product. - Comfortable being accountable for product-led commercial outcomes, not just features shipped. - Strong cross-functional stakeholder leadership across marketing, sales/ops, engineering, design. - Has shipped at least one of: website builder, lead capture / forms, email campaign tool, ads / marketing tooling, or similar acquisition surface. - Growth and experimentation mindset, with the judgment to decide without perfect data. Willing to ship, learn, and iterate. Backgrounds that will help you here:

• Growth, paid acquisition, SEO, social, or affiliate / channel acquisition (growth manager, performance marketing PM, etc.). - CRM or workflow tooling, SMB SaaS. - AI product exposure. - Travel industry knowledge. Why This Role, Specifically

A few things I'd want to know if I were on your side of the table:

• You'd be building, not maintaining. Productizing the Websites Program and Managed Ads, building out lead capture, and shaping AI-driven acquisition tooling. This is genuinely new product work. - You'd own outcomes, not features. Real accountability for revenue from the offerings you ship. - Room to grow into a GM-shaped role. Across the industry, the PM function is shifting toward owning business outcomes, revenue, and unit economics rather than just shipping features. This role is shaped for that shift from day one, a strong fit for PMs who want to build the GM muscle that the next decade of product work will demand. - A product organizers genuinely love. Talk to any of our customers and you'll feel it. Travel is one of the rare B2B SaaS domains where the work connects to actual human joy. ## Interview process

Our process aims to be high-signal and respectful of your time. Every interview includes time for your questions. - First round

• Recruiter screen (30 min): introduction, background, motivation. - Second round

• Hiring manager interview (60 min): your background in depth, the role, your questions. - Final round

• Live whiteboard session, onsite (60 min, onsite). We'll send you two real organizer briefs about 48 hours in advance. We'll work together on three things: where would you start to grow their business, what would you build, and how would you learn whether it's working. Not a clean case. A real working session. - Cross-functional discussion (45 min): how you'd work with Engineering and Design. - CEO conversation (30 min): mission, ambition, and culture, both ways. ## A Final Note

Our clients are entrepreneurs and artisans who pour their passion into creating bucket-list experiences. Helping them grow their businesses is what motivates us, and what would motivate the right Demand PM. If that resonates, I'd love to meet. We welcome applicants from all backgrounds, experiences, and perspectives. If you're excited about this opportunity and believe you're a good fit, we encourage you to apply and join us in transforming the travel industry!