Posted Apr 28, 2026
Do you want to work in a role where you are encouraged to build and have the autonomy to push boundaries? Do you want the experience of managing a large business operating at scale? The Fire TV Demand Gen team is seeking a Senior Product Manager to own demand generation, strategy, and category management in the Canada and Mexico marketplaces for our Streaming Media Players business. You will be the business owner for a suite of highly strategic Fire TV sales programs; work with a cross-functional team including product development, demand planning, in-stock, offline retail, finance, and merchandising to develop and execute a multi-year strategy to continue growing the Fire TV business. This is a high visibility role with frequent opportunities to interact with and present to leadership. In this role, you will have an opportunity to help customers discover our latest devices, develop channel-specific sales strategies, and test/implement new demand generation levers that deliver device sales and enhance customer engagement and satisfaction. We are seeking someone who is creative, highly analytical, customer-obsessed, and excels at earning trust with stakeholders. The ideal candidate will have a passion for driving product sales in innovative categories, take ownership of the business, and be comfortable driving a mix of both strategy through to the brass tacks of execution. Key job responsibilities
The CA/MX Streaming Media Player (SMP) sales lead role is responsible for establishing the sales plan, demand generation strategies, and then overseeing all of the category inputs are required to hit/exceed the plan. They lead a broad and cross-functional set of stakeholders across Amazon Devices. Additionally, this role will be responsible for leading process improvement projects for the Fire TV Sales and Marketing team. You will have the opportunity to work with a number of cross-category teams to redesign and create new workflows, as well as contribute to PRFAQs and Business Review Documents (BRDs) to help improve efficiency across the Amazon Devices organization.
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