At OLIPOP, we’re on a mission to positively impact consumer health at scale. And we’re doing it through something simple: soda. But not just any soda, a new kind of soda: one that’s delicious, refreshing, and actually good for you. This mission is deeply personal for our CEO, Co-Founder, and Formulator, Ben Goodwin. Like many of us, Ben grew up consuming the Standard American Diet: lots of soda and processed foods that prioritized convenience over nutrition. But at 14, he took his health into his own hands. After making significant changes to his nutrition and exercise, he lost 50 pounds and saw a transformation in his energy, mood, and emotional clarity. Those changes sparked a deep curiosity about the connection between nutrition and health. Ben became a relentless student of the gut microbiome and the ways it supports overall wellness. The more he discovered, the more passionate he became about finding credible, science-backed ways to make consumer health accessible to everyone. The mission was clear. The vehicle? Less so. After exploring the possibilities, Ben landed on an unexpected yet familiar choice: soda. It was something he loved as a kid, and he knew millions shared that same nostalgia. But this wouldn’t be just any soda. With most Americans falling short on daily fiber, Ben set out to create a version with more fiber and less sugar, one that was perfectly balanced. The result? A deliciously refreshing soda with 6 to 9 grams of fiber and 2 to 5 grams of sugar, delivering science-backed benefits without sacrificing the classic taste people crave. In 2018, the first OLIPOP cans hit the shelves, bringing Ben’s vision to life with a functional soda that anyone could enjoy. And by reimagining soda, we’re also reshaping culture. That means creating products that support health for all and building a business grounded in humanistic values: empathy, integrity, and a belief in better for everyone. From the ingredients we source to the culture we foster, we’re committed to proving that business (and beverage!) can be a force for good, and that soda has the power to bring people together. So join us, and let’s write a new American soda story together. One we can all feel good about. One OLIPOP at a time.
THE ROLE
OLIPOP is searching for an Area Sales Manager to join our team and represent us in the Twin Cities. This position focuses on impact in the field built on the back of amazing relationships. Our fast turning product is distributed through a range of different stores in the Twin Cities area, including Walmart, Target, Cub, Lund’s Byerly’s, Kowalski‘s, Whole Foods, and Fresh Thyme. In this role you’ll have to prioritize your time to focus on the highest impact areas, while working with and inspiring our DSD partners and third-party sales resources in the region to deliver a whole greater than the sum of its parts. You’ll be opening new doors, but you’ll also be building on high velocities we are already seeing in the market. If you’re looking for a fast paced environment, an opportunity for personal growth and responsibility, and enjoy having fun along the way, then this is a role you’ll thrive in! WHAT YOU’LL NEED
Humility, Aspiration, Commitment, Integrity- our OLIPOP company values. Start-Up is as much a personal journey as it is a professional one. We can teach you functional skills but we can’t change the way that you view and interact with the world. To succeed at a company like this you need to be able to fail, learn, adapt and fail again. You need to be able to keep going when others would likely give up. You need to be able to find a way when it seems impossible. You need to be humble enough to learn and confident enough to express yourself. If this is how you’ve lived your life, if these are the lessons your lived experiences have taught you then we’d love to hear from you. RESPONSIBILITIES
Deliver on monthly volume and distribution goals and achieve overall objectives in the market. - Manage partnerships with distributors, food brokers, and retailers in the market. - Conduct weekly “route rides” with our DSD partners and food brokers, and pinpoint opportunities for underperforming accounts and routes. - Monitor inventory and proper use of P.O.S. material. Follow through on all commitments made to distributor management, sales personnel, and the trade. - Assist our Regional Sales Manager in distributor management meetings by providing well documented reports on the levels of distribution, display, and sales by the distributor. - Implement and execute incentive programs intended to guide distributor organizations in achieving sales objectives. - Manage chain retailers: new item launches and retail programs. - Actively Identify and open new accounts, build relationships and gain opportunities to gain secondary points of purchase, shelf expansion and cooler placement. - Collaborate with field-marketing teams to create comprehensive marketing plans to profitably increase market share. QUALIFICATIONS
Deeply passionate about Olipop, and inspired by what we represent. Has the desire and hunger to make an impact. - Obsession for understanding customer behavior. Lives, breathes and dreams about how to better reach & understand our consumers. - Enthusiastic and comfortable working in an early stage company. Ability to think rapidly in a growing and changing environment. - Ability to take initiative and work autonomously – you can run with something from beginning to end. - Works well with ambiguity and asks the right questions to get at the solution. - Strong planning, organization and project management skills, along with excellent interpersonal, written/oral communication and presentation skills. - Competence in Google Suite and Microsoft Suite. Experience with team collaboration tools such as Slack and Zoom preferred. - Strong preference for candidates who live in the Twin Cities metro,and have the ability to travel daily in the assigned region. - Clean driver’s license, reliable transportation and proof of insurance. WHAT YOU DON’T NEED
An MBA or a College degree. Our founders don’t have them and we don’t expect you to either. REPORTS TO
Regional Sales Manager, Midwest
COMPENSATION
$72K - $80K base + bonus
HOW WE WORK
We may be fully remote, but we’re anything but disconnected. OLIPOP has grown from a few passionate people around a table to a nationwide team, and we’ve done it without losing our collaborative spirit or sense of purpose. Connection here is intentional. From cross-functional projects and IRL offsites to thoughtful Slack threads and spontaneous gifs, we make the effort to stay close, even across time zones. Sure, we move quickly, but we lead with trust, transparency, and a shared commitment to doing work that matters. We value thoughtful debate. We give feedback with care and receive it with curiosity, knowing that real growth, both personal and collective, comes from listening as much as leading. Because at OLIPOP, it’s not just about getting things done. It’s about growing together, staying true to what matters, and building something with lasting impact. WHAT WE VALUE
At OLIPOP, our values aren’t just posters on a wall. They shape how we show up: for each other, for our customers, and for the mission we’re chasing together. - Mission Connectivity: Everything we do ladders up to our shared goal: supporting human health. Whether launching a new flavor or conducting clinical research, the mission stays front and center. - Indomitable Spirit: When things get messy, we get inventive. We stay curious, adapt quickly, and find the path forward, most likely with a dedicated Slack thread and a beautifully overbuilt deck. - Lead at Every Level: Leadership isn’t about titles, it’s about ownership. We speak up, follow through, and lift each other up. If you’ve got ideas and initiative, you’ve got influence. - Courageous Humility: We’re confident in what we bring and curious about what we don’t know (yet). We give feedback with care, take it with grace, and know that real growth takes both. WHAT WE’RE LOOKING FOR
Success at OLIPOP doesn’t come from checking boxes; it comes from living our values, staying curious, and finding energy in both the pace and the purpose. We’re building something big, and we’re looking for people who:
Think big, move fast, and take thoughtful risks
Thrive in a high-performance, feedback-rich environment
Value real human connection and honest collaboration
Are fired up by building something new, and making it better every day
Startup life at OLIPOP is equally fun and fast-paced. If you’re energized by a dynamic environment, eager to grow, and excited to help shape something meaningful from the inside out, OLIPOP is a one-of-a-kind ride. *We are committed to providing reasonable accommodations to qualified individuals with disabilities or other needs during the application process and employment. Please do not include any unsolicited materials, as they will not be reviewed or considered. Unsolicited materials may include, but are not limited to:
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