Sr. Product Manager, Marketing AI Enablement

• Own the end-to-end development and performance of growth marketing platforms (Meta, TikTok, Reddit, etc.), from strategy and system design through execution, measurement, and optimization for buyer, seller, and rental lines of business. - Identify, design, and launch new marketing products that leverage automation and AI to expand growth capacity, such as systems that accelerate creative production, campaign creation, and experimentation across channels. - Build and evolve core platforms for media automation, bidding, budget management, and performance optimization
• Partner with Marketing, Analytics, Data Science, and Engineering to design and deliver high-impact growth capabilities across paid channels (SEM, Paid Social, Video, App)
• Translate business and marketing objectives into measurable product outcomes through experimentation, automation, and improved data quality
• Lead product discovery and agile delivery, shipping incremental value while building durable, extensible marketing infrastructure
• Develop AI-enabled and LLM-first workflows that improve decision-making, efficiency, and learning velocity across media programs
• Communicate priorities, progress, and trade-offs clearly to senior stakeholders and cross-functional partners
• Collaborate with external platform partners (e.g., Google, Meta, Apple) to ensure strong integrations and adoption of best practices
• Ensure operational excellence of growth marketing systems, proactively identifying and resolving issues that impact performance or reliability

How We Work:

We balance creativity and innovation on a foundation of in-person collaboration. For most roles, our employees work three or more days in our offices, where they have the opportunity to collaborate in-person, adding richness to our culture and knitting us closer together. Who You Are:

• A product-minded growth leader who treats marketing platforms and workflows as scalable software products
• Comfortable operating at the intersection of strategy, data, and technology
• Equally strong in strategic planning and hands-on execution, from defining roadmaps to working through detailed workflows and edge cases
• Highly analytical, with a deep interest in experimentation, attribution, and incremental measurement
• Skilled at translating complex, manual marketing processes into automated, repeatable systems
• A strong collaborator who can influence across teams and align stakeholders around shared growth outcomes
• Naturally curious, outcome-oriented, and comfortable navigating ambiguity in fast-moving environments

What You Bring:

• Bachelor's degree in Engineering, Mathematics, Computer Science, Economics, or a related quantitative field. - 8+ years of experience in analytics, data enablement, or marketing technology, with a focus on building systems that support marketing teams. - Demonstrated experience applying AI/LLMs to operational workflows — such as lead processing, data classification, or automated QA. - Proven experience working in or leading Agile development processes and planning workflows. - Proficiency with SQL and a strong understanding of data architecture, pipelines, and measurement. Bonus Points:

• Experience administering Amplitude or similar product analytics platforms. - Experience building AI-powered automation workflows using tools like n8n, Zapier AI, or similar platforms to streamline marketing operations. - Experience using AI to scale creative production and campaign automation

• Familiarity with Hightouch, Fivetran, or similar data integration and reverse ETL tools. - Experience with tagging and tracking implementations — Google Tag Manager, server-side tagging, or similar. - Exposure to marketing strategies including performance marketing and brand KPIs

• Experience with Meta or other marketing platforms that require feed management or other technical solutions for scaling

• Background in platform governance — defining standards, documentation, and enablement for shared marketing tools. How We Reward You:

Realtor.com® is committed to investing in the health and wellbeing of our employees and their families. Our benefits programs include, but are not limited to:

• Inclusive and Competitive medical, Rx, dental, and vision coverage
• Family forming benefits
• 13 Paid Holidays
• Flexible Time Off
• 8 hours of paid Volunteer Time off
• Immediate eligibility into Company 401(k) plan with 3.5% company match
• Tuition Reimbursement program for degreed and non-degreed programs
• 1:1 personalized Financial Planning Sessions
• Student Debt Retirement Savings Match program
• Free snacks and refreshments in each office location

Do the best work of your life at Realtor.com®

Here, you’ll partner with a diverse team of experts as you use leading-edge tech to empower everyone to meet a crucial goal: finding their way home. And you’ll find your way home too. At Realtor.com®, you’ll bring your full self to work as you innovate with speed, serve our consumers, and champion your teammates. In return, we’ll provide you with a warm, welcoming, and inclusive culture; intellectual challenges; and the development opportunities you need to grow. In addition, Realtor.com® will provide reasonable accommodations for otherwise qualified disabled individuals.