Posted Apr 22, 2026
We’re looking for a Demand Generation Manager who will own the execution of multi-channel campaigns that drive awareness, pipeline, and revenue. You’ll design and launch integrated programs across webinars, email, paid channels, content syndication, and more. All focused on reaching enterprise buyers and supporting sales with high-quality opportunities. You’ll be equally comfortable in strategy and execution, able to take campaigns from initial concept through launch, measurement, and optimization. You’ll also play a key role in developing and refining account-based marketing (ABM) programs that engage priority accounts across key segments and influence buying committees across the enterprise healthcare landscape. This is a highly cross-functional role collaborating closely with sales, growth, and product marketing to create campaigns that resonate with complex buying committees, addressing their key pain points and priorities throughout the enterprise and strategic sales cycle. ##
Build and execute full-funnel demand generation campaigns across email, paid media, webinars, and events, leveraging AI tools for audience segmentation, creative personalization, and optimal channel spend to drive engagement and pipeline growth. - Develop campaign briefs, timelines, and project plans, ensuring smooth, on-time delivery with clear ownership and accountability. - Partner closely with sales to understand their goals, buyer personas, and pipeline needs — then translate that into scalable campaign enablement and follow-up programs, utilizing AI-driven tools for sales enablement content. - Collaborate with content and product marketing to develop messaging and assets that speak directly to enterprise audiences and complex buying committees. - Manage campaign performance metrics and optimize programs based on insights, grounding decisions in real-world data to inform strategy and drive continuous improvement. - Own marketing-to-sales handoff processes and ensure campaign outputs are actionable and measurable, implementing automation for lead routing and progression tracking. ##
6-8 years of experience in demand generation, campaign marketing, or growth marketing, ideally within B2B SaaS or enterprise technology. - Proven ability to plan, execute, and measure multi-channel campaigns that drive pipeline and revenue impact. - Strong project management and ownership skills — you can manage complex, multi-channel programs from kickoff to results, ensuring alignment, accountability, and flawless execution. - Deep familiarity with enterprise sales cycles, buying committees, and the content/messaging needed to influence them. - Experience partnering with sales and marketing operations to align campaign strategies with business goals. - Analytical mindset with experience using tools like Salesforce, HubSpot, Marketo, or similar to measure campaign success. - Experience using AI as a force-multiplier for demand generation efforts—speeding research, insights, and content iteration—while preserving brand voice and accuracy. - Excellent written and verbal communication skills — you can craft compelling messaging and articulate strategy clearly across teams. ##
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